Web design is becoming a very popular career path for a lot of people. And honestly, it makes sense. It should become popular because more and more businesses are aiming for e-commerce. In other words, they need websites. The world needs a lot of new websites right now, so to make them, we need web designers. But, even if there is so much need for such experts, people still need to be unique and experienced to make money out of this profession. So, if you want to stay competitive, there are several web design principles you have to try in 2023.
However, finding those right principles can be a bit difficult. You have to keep in mind that people in this industry are doing everything they can to be better than the competition. You are their competition. If you want companies to hire you instead of someone else, you will have to do something to prove that you are better.
To help you with that, I decided to write this article and tell you about the most intriguing and most popular concepts for webpage designing that are very commonly used in 2023.
1. Symmetry can be boring
In almost every type of art, artists have always been trying very hard to achieve symmetry. Whether this is in painting, drawing, sculpting, modeling, or even music, artists always aim for a certain level of symmetry. But, once an artist starts to build their own unique style, they come to a conclusion that may be symmetry should not always be the standard. It is okay to want to create something a little bit more different.
Of course, sometimes, you have to be as symmetrical as possible. For example, when it comes to the creation of a logo, symmetry is always wanted and needed. But, when you are designing a website, you have a lot more freedom than you think.
Obviously, your employer has a certain idea that you have to fulfill, but you also get your artistic freedom. So, if you want to create something that is not the same as everything else you have seen on the Internet. If you want to do something unique, you should try asymmetry.
You do not have to align every single piece of text, image, or any other element to be perfectly symmetrical. Professionals from ctrlaltcreate.co suggest experimenting in any way you want and see what works best for you and your employer too.
2. Make it mobile-friendly
It seems like a lot of web designers these days forget about users that come from mobile devices such as tablets and smartphones. In 2023, that is simply unacceptable. If you do not optimize a webpage for mobile users, you can lose a lot of traffic. It will leave a lot of customers dissatisfied.
Not only will people start to avoid your website on phones or tablets, but even your SEO rating might start to drop. Search engine optimization is essential for the success of any website in 2023 and the years to come. Mobile-friendliness is actually a very important factor if you want your search engine optimization ranking to be as high as possible.
But, if you are having trouble achieving proper SEO, maybe you should consider a white label SEO reseller program. They will do all the work for you while you are getting your credit as suggested by semify.com.
Do not worry, there are hundreds of companies out there that offer such services. I believe you will not have any trouble finding such a company.
3. Cut down on text
One of the most common mistakes a lot of new web designers make is they fill the homepage with too much text. Obviously, I am not talking about reducing the number of words that can be found in one post. No, I am specifically talking about cutting down the text that can be found on the homepage.
When people enter a website, they want to be greeted with as much visual content as possible. First, they look at the images, and only after that they will start thinking about reading the text under (or above) that image.
My advice to you would be to reduce the word count for the excerpt. Somewhere around 30 or 35 is perfect. You could also try increasing the size of the font, changing the font itself, and maybe even produce the height between lines. These changes can make your website see much cleaner while providing a lot more information.
4. Performance is essential
Whenever I work on the design of the website, I always want to add all kinds of different animations or other interesting additions. With all that experimenting, the website becomes a lot more interactive and interesting for the user, but there is one problem. By filling the page with too much unnecessary and bloated information, the performance starts to drop.
That is simply unacceptable. No matter how good this site looks, you cannot give up on performance. The performance of a webpage can have a huge impact on search engine optimization and the experience of a user.
Have you ever been on a website that is unresponsive and slow? If you have, I can imagine that you were frustrated while browsing through it, right? I know that I am always annoyed when I end up on such a webpage.
So, if you do not want any of your customers to experience that, you always have to aim to achieve the best possible performance. Speed is essential.
5. Interactions with animations
In my previous point, I had to mention just how important it is to maintain the performance of a website. But, if you make the entire design static, naturally you will get that performance, but your design will start to lack live and interactivity. You cannot just make it boring. There has to be some kind of motion or animation, especially when the user is interacting with certain elements.
In the end, we want to suggest you to always pay attention to customers-users with disabilities. You have to adapt your site’s design for such clients. ADA compliance it’s extremely important in modern times.
There are dozens of different web design principles and concepts that are very popular in 2023, but I will believe that the five I mentioned above are the most used ones. Try to implement these principles in the design of your websites.