Business websites are no longer just a collection of pages with some information and a few pictures related to the brand. Customers now want the business website to provide information in entertaining ways as well. The website has to be something that grabs customer attention and keeps it for a long time.
More than 95% of customers say that customer experience plays a crucial role in their loyalty to the brand.
Everything on the website, from the CTAs, to the graphics, to the speed of the website can determine your brand’s success over the internet. Luckily, it’s pretty easy to provide better user experience on your business website.
In this article, let’s talk about some simple yet efficient ways to optimise your website for an amazing customer experience.
1. Learn to understand what your customers demand the most from the website
Assumptions are the main reasons behind termination of a relationship – Henry Winkler
As the brand owner, you might feel like you know exactly what sells the most in the market. You will feel the urge to design the business website based on those assumptions, but that’s exactly what you should never do.
It’s essential to understand what the brand’s followers and existing customers want in the business website. Based on their requirements, you can easily figure out what needs to be changed to make your website more customer-friendly. Talking to your website users is one of the best ways to understand what you are doing wrong when it comes to the current working of the website.
2. Loading speed is something you cannot ignore at any cost
In the fast-paced world that we live in, your business website is also expected to work at lightning speed.
Most web visitors blame the website speed for their disinterest in scrolling through the website on the internet. If you want to create the ultimate customer experience, you have to come up with smart ways to ensure high speed and better loading of your website.
You can use numerous tools that are available online to judge your website’s speed. These tools also give you suggestions to improve the speed and better the web experience for your visitors. Some ways to improve speed is to optimise the media content, ensure a good server speed, etc.
3. Quality content is always going to work in the favour of your business
When a web visitor clicks on your website, they intend to find some information that will be useful to them. Once they understand that the brand is willing to share good content easily, they are much more likely to spend time and money on your business.
Whether you are selling some kind of a product or a service, it’s important to let the potential customers know that you are there to help them. Quality content builds brand credibility and web visitors learn to trust the brand much easily. It also makes the overall customer experience much more amazing and hassle-free in general.
4. It’s about time that you start paying attention to the mobile visitors
With half the web traffic coming from mobile devices, it’s time that you start paying more effort into making the website more mobile friendly as well. Mobile visibility of the website is just as important as it’s visibility on the computer.
Every element on the website should be adjustable so that it’s easy to see on the mobile screen as well. You can look up online tutorials to understand the changes that need to be done to make your website ready for mobile usage. Targeting better customer experience for mobile clients is something that’s going to impact business success in the long run.
5. Spend a good amount of time figuring out a good layout for your website
For seamless customer experience, it’s essential that your website has a nice layout that is understandable to the users. Be it the colour scheme, navigation system, or anything else, you need to pay close attention to the way your site looks.
Mobile friendliness is something that we already talked about, but that’s not the only thing you need to look into as a website designer. Choose colours that don’t strain the web visitors and navigation that is easy to operate and understand. These small things might not look important at first glance, but they play a big role in making sure that the customer experience is amazing on the business website.
6. Let your brand’s personality shine through with your website design
Before you start working on improving customer experience, you need to understand what are your strong points as one of the brands in the market. That way, you can easily be creative with the design yet find ways to make it all make sense to the visitors.
Though customer experience is a big part of the business marketing, you also have to ensure that your website showcases highlights of your business. That makes the customers more interested in the unique image of your business and thus they are willing to give you a chance.
It also enables you to find things that your customers want and tie it up with your brand aspirations to create the best website possible. So find ways to understand your brand’s personality and allow it to come through when you design your business website as well.
Customer experience is something that can truly make or break a brand’s reputation in the market. If the website visitors love the website, they are going to use it to purchase things and they are also going to recommend it to everyone else. That’s why you have to be careful about the way you build your business website and the way it looks to potential customers.
In this article, we talked about some of the most practical ways to improve customer experience on your website. We hope that these tips enable you to improve your website design. If you have any more questions, feel free to reach out to digitalmarketingagency.sg for SEO and SEM related services!