Naturally, the products you offer to your consumers is the most important thing when it comes to the success of your business. However, did you know that the packaging you choose plays a major role in influencing the consumer to view the product, as well as purchase it?
Because of this reason, you must set aside some time to think about, create, and choose the design of your packaging. And, if you are in this situation, this article might be quite helpful. Let’s take a look at the key tips for creating an effective wrapper design for your business:
1. It Needs to Fit Your Entire Brand
Now, this is something that will depend on the item you are selling, especially since it can incorporate another packaging. Whether you have an E-commerce business or a physical store, you must think about the packaging as a bigger part of the entire brand experience, not only as an item that consumers do not care about.
This is one of the reasons why you might want to highlight your company’s personality and values, why you should be consistent with your branding, and it needs to be created to fit your targeted audience. You should think of it as an item that will influence how a person feels about your product, which is why it needs to be carefully thought of.
2. Think About The Functionality And Use
Before you even consider choosing what will be featured on the cover will be like, you need to determine what functional requirements you might need. For instance, if you need to tell your consumers important information about the use or content of the item, you should determine what the crucial info is before you begin designing the wrapper because you’ll know how much space you’ll need for it.
You should also think about how it will seal and protect the product, mention if there are any conditions that can affect the quality of the thing you are selling, as well as how it will be transported and shipped to different locations. Doing all of these things will make it easy for you to determine the shape, design, and use of the wrapper, hence, ensure that you consider all the aforementioned things.
3. You Need to Determine How it Will Be Used
The cover you opt for must assist the consumer with using it, not hinder them. This is why you might want to come up with a design that is efficient and easy to use. For instance, if you sell snacks, do you want it to be single serves or do you want to offer something that can be opened and then sealed for later consumption?
Luckily, there are various food packaging bags manufacturers such as hibags.com that offer a wide range of options when it comes to the wrappers you can opt for. This means that you’ll be able to find exactly what you need. Additionally, it will allow you to choose a cover that will perfectly fit the products you are offering to your customers.
4. The Message Need to Be Simple And Clear
You probably have a lot of competitors, which is why you should choose a message that will quickly and efficiently tell people what your brand is about. Keep in mind that it should not be messy and overcrowded since too much information can often be confusing. Hence, you should limit it to telling people what the product you are selling can being them, add your business name, and one to three selling points.
5. It Needs to Stand Out
I do not know about you, but, I did purchase several products in the past just because the packaging was amazing. So, what does this mean for your business? Well, you need to create a wrapper that is innovative, that stands out, and that will attract the attention of shoppers.
Of course, it needs to be creative, but, you do not want to overdo it and create confusion as to how the item needs to be used. This is extremely true for chemical products. Trust me, you do not want anyone to confuse it with a beverage or other items that can cause serious problems for the person how consumes it.
6. People Value Eco-Friendly Packaging
If you want your business to be green, you should think about how you can reduce waste. This will not only make your brand environmentally friendly but, it will also save you a lot of money. You can, for instance, use recycled materials, reduce the weight and/or size of the item you are selling, and you can encourage your clients to reuse the packages.
This means that you can think about using materials such as glass or durable plastic for your product, which in return can be used for other applications. Think about how Nutella sells its products in jars. People can wash it and use it for other things later on, which means that you’ll make less waste.
7. Do Not Forget to Encourage Feedback
It is always wise to create a ‘prototype’ of the packaging option you came up with. This will allow you to ask people for their opinion, hence, if there is something that they did not like, you can easily change it before mass-producing the packaging you need. Additionally, you might determine what people think about the information on the cover.
You can, for example, post online surveys and polls on what your followers think about when they look at the wrapper. Do not forget to ask a few people – perhaps your friends or family members – to examine the wrapper physically in order to tell you what they think about it, as well as if you need to change something.
As you can see, there is a wide range of things that you’ll need to consider before you choose the packaging for the items you are selling. And, if you choose to follow the tips mentioned above, you’ll be able to make the entire process easier, less time-consuming, as well as less stressful for you.
So, now that you know what you can and definitely should consider doing, you might not want to waste any more time. Instead, go back to the beginning of the article and start thinking about what packaging option might be suitable for your requirements and business needs.