Whatever it is that you do, if you want your business to be successful you need a good marketing strategy. It’s absolutely essential for any business to grow. If you want to grow, you need to attract the customers and clients and the first step towards it is to reach them. Reaching new customers can be a little tricky, however, if you know what you’re doing and you have a good marketing strategy in place – it should be a piece of cake. Since there is no one ideal strategy that will work for every business, we’ve decided to present you with a couple of useful techniques and strategies that you can use to reach more potential customers. Let’s get started.
Blogging is on the best and most commonly used techniques by business owners whose goal is to attract more customers while also providing them with educational and quality content. If you have a blog, you can answer all kinds of different questions and offer solutions to specific problems anyone might encounter. For example, if you’re a graphic designer, you’d blog about brand awareness, the importance of a logo and other things that are related to your business. Identify the problem and offer a solution.
A blog with interesting and educational content that doesn’t reach many people isn’t particularly useful. If you don’t have an audience, you need to build one. That’s where SEO comes in handy. Applying SEO or Search Engine Optimization techniques will help your posts reach more users by ranking closer to the top of search engines like Google or Bing. Use keywords, catchy titles that are often searched for and just write quality content. The important thing to know is that all your posts should be optimized, so any time a term related to your business is searched for – you posts show up on top.
3. Email Marketing
Many people believe that this is an outdated strategy and that virtually no one reads non-work related emails anymore. However, that’s not the case. If the email contains content that’s appealing or interesting to the recipient, it’s going to be read. Any form of advertisement is useful to someone if they care about the content – to them, it’s not just an ad. So, feel free to create a newsletter and use email marketing techniques to reach more people. Any one of them could become a customer in the future.
4. Social Media
You’ve probably noticed this, but social media has evolved throughout the years. Nowadays, it’s a lot more than a platform used to share photos of your lunch and pets – it’s a lot more than that. Even Instagram has redesigned its interface and has placed a Shop in a spot where Notifications used to be. Marketing your store or a business has never been easier to do – all you need is a social media account. Fill your account with quality content, engage with your audience and watch your customer base grow. If you feel like you don’t have the time or the will to do any of the things yourself, that’s perfectly fine.
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5. Video Blogging
We are visual beings. Nowadays, the attention span of most people is almost non-existent when it comes to any advertisement. However, most of the content humans consume nowadays is visual and there’s a chance there. YouTube has become the number one platform for people to consume their video content and you should take advantage of that. By creating videos, you can communicate more valuable and interesting information in less time than if you were to do so in a written form. The best thing is, if you grow a large audience you can even earn money from it – so it’s a win-win situation.
6. Targeted Advertising
The easiest way to grab someone’s attention is to offer them something that they might want. To do that via ads, you need to understand your customer base. You need to know, in general, what they like and dislike, which age group they belong to, what are their interests and more. With that in mind, you can run sponsored posts as a targeted advertisement specifically to the people you feel might be interested in what you have to offer. That way, you’re making sure that your ad doesn’t go unnoticed.
7. Sponsored Links
Another way to reach more customers is to run a sponsored link on a different page, preferably related to your business in any way. Basically, the purpose of this is that it allows people that aren’t aware of your business find out about you through other channels like blogs, social media or websites. These are seamlessly integrated so that they grab attention, but not disrupt the user experience as that could cause a completely opposite effect.
8. Encourage Reviews
A good review can go a long way. By having a lot of positive reviews, you leave a really good first impression. However, it’s not easy to do so as for the most people reviewing or rating a business or a product doesn’t come naturally – at least not when they have something good to say about it. That’s why it is advised for you to encourage your existing customers to leave a review or rate your business or product. You can do so by engaging with them via social media or a newsletter, for instance.
We love free stuff, it’s just the way it is. The good thing is, this can be used to your advantage. By organizing a giveaway or a contest, you can easily spread brand awareness. Let’s take a look at an example, you create a post in which you announce a giveaway. All that’s required to enter is to share and like the post and tag three friends in the comment section – that easy. Let’s say only ten of your followers enter the giveaway – that’s 30 tags in the comment section. That’s 30 people that maybe didn’t know your business existed. Not to mention the number of people reached by sharing the post.
As you can tell, there are many different techniques and strategies you can use across different platforms to reach new customers. All it takes is a little bit of effort and some knowledge. Hopefully, with this article, we’ve managed to help you or at least give you an idea on what you can do to grow your customer base.