Marketing your brand is far more than simply posting something on Instagram nowadays. Social media is so powerful that when done right, it can transform your whole business and turn it into a brand.
But the thing to notice here is the fact that we are talking about doing it right. You couldn’t even imagine the number of businesses that have poor social media game.
While the next 7 tips will help you understand how to run your brand’s social media channels, you might need to turn into a real pro if you want to do things the right way.
So, without further ado, here are our top 7 social media tips for brands.
1. Understand Your Audience
Every platform comes with some kind of analytics tool that helps you understand your audience better. Out of the three social platforms that we use, Facebook has some of the best analytics tools.
By simply navigating to your page and opening the analytics section, you will be presented with tons of information about your audience. Stuff such as gender, age, geographical information, likings, and even behavioral information can be found in this panel.
This is the easiest way to understand your audience for who they are. But why are we doing this? Well, we do this so we can transform the way we market our brand on social media. If the core demographic of your page is mostly teens or young adults, then you will need to make your posts and advertisements to suit them. If your audience is mostly the elderly, then you will need to town it down a bit.
2. Use All Platforms
If there are 20 social media platforms where you can grow your business, then don’t hesitate to make an official account with all of them. You will never know when the next Facebook or Instagram pops off, and by that time, you’ll be ready to strike and be the biggest page.
Some cool social platforms aren’t Facebook, Twitter, or Instagram. These are the likes of Parlor, YouTube, Tumblr, and many more.
Do your research and find the ones where you can market your brand.
3. Always Interact With Your Followers
A brand that is stale and sterile with its social media game won’t be that successful. As a page admin, you will need to find a way to interact with your followers and audience.
But how will you do that? Well, it’s very simple actually. It all comes down to how good you are with making great posts where people can interact with you.
And this is the winning formula to successfully grow a social media channel. The easiest way to do it is to create interactive posts where your followers can give their opinion on things.
You can also respond to comments, send private messages, and create contests where your followers have the chance to win something.
But ultimately, what you can do is hire a professional social media person that will do everything for you. You will be pleasantly surprised to see how effective hiring such a person can be. For more information, make sure to visit Divisa. Divisa is especially helpful if your brand happened to be in the fashion industry.
4. Be Original
When we talk about content, you can take the short route and go for something that’s tried and tested but ultimately boring and overused, or you can be original.
Being original on social media pays a lot of money. Being original has the potential to increase your sales by a whopping 40%. The “science” behind is that audiences on social media value brands that come up with new and creative ideas that add a bit of inspiration.
There’s a lot of empty noise on social media with millions of brands creating stale advertisements that are obviously designed to go after your money. If you want to successfully grow your brand, then you will need to add a bit of originality to your social game.
5. Create Visual Stories
What is social media than a platform where we see visual things such as videos, images, memes, infographics, etc? While you can certainly write a post and be done with it, it’s sadly not as effective as creating visual stories.
It’s safe to say that visual elements such as infographics, images, and videos, drive more traffic than empty posts. It is a hugely believed fact that nearly 80% of all social media content by 2022 will be in the form of video content.
So it might be smart to get a heads up on your competition and start making videos.
6. Custom Graphics? Sure, Why Not
Yea videos will reign supreme by 2022, but never underestimate the power of a cleverly thought-out infographic. Infographics are the type of content that tells a visual story by telling you everything you need in the form of an image.
In most cases, you will edit this image to suit your needs, brand colors, and add quite a bit of information. There is excellent software that will help you create awesome graphics and infographics such as Adobe Photoshop, Adobe Illustrator, Canva, and more.
7. Be Active
A brand that is actively posting is a brand that will have a future in the industry. Those that cannot be bothered updating their followers and only post to tell them about an upcoming sale or release of new items are doomed to fail.
As a brand on social media, people expect a lot from you. That’s why you need to be active throughout the day and even at the night. Experts suggest that you need to post at least 2 times a day. But there is a catch.
It really depends on the particular social media platform. If you happened to be using Twitter, then two won’t be enough and you should look for upwards of 6 to 10 posts a day. Two is great for the likes of Instagram and Facebook. If you happened to use YouTube, then a video per week sounds about right.