As a business owner or marketer, it is great to get your marketing campaign right during the holiday season. It does not matter the industry you are pursuing. You have to give your business an edge over competitors and build a good relationship with your target consumers.
You have to figure out the best marketing campaign that will help you get your priorities right. During the festive seasons, you have to embrace strategies that will help you attract more traffic and improve sales. A click at keyword.com will offer you a clear idea of how setting up a PPC (Pay-Per-Click) campaign can change your business outlook.
It starts by understanding what a PPC campaign should entail and how to stay a step ahead of your competitors. Pay-per-click is an internet marketing strategy whereby advertisers pay a fee each time one of their adverts is clicked or viewed. It’s an impeccable way of buying or inviting visits to your website instead of trying hard to earn those visits freely.
The PPC campaign should also give you an edge to acquire a large chunk of your competitors’ customers. The campaigns you adapt for the holiday season will without a doubt win over the customers. However, you need to put a number of things into consideration before you start creating your PPC campaign.
● Many customers will do a quick search of who is offering budget-friendly deals before placing an order.
● Customers may be making high-intent searches, and you need to frame your products and services in a way they can easily find them.
● Thousands of advertisers will be flooding the market. Ensure your strategies are an edge above what your competitors will provide.
You don’t need to change your target audience or your marketing strategy for your PPC campaign to be a success. Here is how to set up a fruitful PPC campaign for the holiday season.
Focus on Holiday Keywords for High Visibility
Targeting holiday keywords will work great if you embrace platforms such as YouTube Ads, Google Ads, and Bing Ads among others. Many online shoppers will be looking for ideas or specific sales, but don’t know exactly what to look for. Many shoppers will search for holiday-related terms and focus on what they are likely to find in SERPs.
Pick your keywords correctly and have some general terms as well as long-tail phrases. Pay attention to what your target audiences are looking for, and you will enjoy a high conversion rate. Use your ads to guide your customers by showing them what you have in store or available for purchase.
Use Dynamic Ad Features and Automate Your Campaigns
Google and Facebook have dynamic features that you can utilize and make your PPC campaign relevant to your target audiences. You have to make sure your ads campaigns are detailed and to the point, and give your customers something to rejoice in. Relevant ads will offer users an opportunity to look at the holiday products and services at their disposal.
Luck is on your side if you embrace Google Ads features. You can use the dynamic keyword insertion feature and be able to create a handy ad template. Go on and include key phrases your target will easily relate to and search.
Facebook has dynamic ads you can also use and reach out to your large clientele base. The great thing about this feature is that you can keep retargeting and increase the relevance of your PPC campaign.
Give Out Special Offers
Holiday seasons come with loads of gifts. You need to keep up with the trend and provide unparalleled gifts to your target audience. A special holiday discount can attract massive conversions and traffic to your business. Providing a gift with purchase is another one of the best holiday selling tips; according to a survey by Lightspeed, 53% of small retail businesses that saw an increase in their sales during the 2020 holiday season used this tactic. Special deals are a key incentive for many impulse buyers and this means increased conversions.
Get creative and opt for high yielding holiday season offers for your PPC campaign. For instance, offer flat discounts, run a coupon, provide free shipping as well as an opportunity to get a discount if a customer buys a bundle of items at once.
Integrate Holiday Season Messaging
It’s rewarding to adjust the content in your PPC campaigns to appeal to holiday shoppers. For your adverts to grab users’ attention, add a fascinating holiday message. You will without a doubt plant an idea of a holiday gift into your customers’ minds.
You will offer a suggestion of something they are looking for or yearning to have over the holiday season. This will work for both your display ads and search ads. As a mindful outside source, be persuasive enough and give your consumers an idea of a gift they never had in their subconscious minds.
To Sum Up
There is a lot to gain if you are a business-minded person during the holiday season. It’s not only easy to attract more traffic to your business but also earn more conversions as well as build your brands. However, you need to set up an incredible PPC campaign. And if you don’t know how to get started, feel free to seek help with your PPC campaign.