If you are a business owner, an entrepreneur or a marketer and are trying to build a stable and goal-oriented online presence, you would be quite familiar with the term ‘SEO’. Search engine optimization (SEO) is a technique of increasing the visibility of your website or attracting more customers to it by achieving a top position in the Search Engine Result Pages (SERPs).
Without SEO, any business, however small or large-scaled, cannot survive in the online market and would eventually fall behind its competition and produce little to no revenue.
Now, SEO in itself is a game-changer, even if you opt for 20 other marketing strategies, nothing can beat a skillfully applied technique of SEO.
Now, let’s begin this article by digging into why SEO is important for your business.
Why is SEO Important?
The main purpose of SEO is to find ways to optimize your website so that the search engine promotes your site and sends more organic traffic to it. It does not mean that you start stuffing your site with keywords. For instance, the most popular search engine, Google, ranks your website according to different metrics such as core web vitals, page content, number of backlinks your site has, whether your website gets indexed and rendered, E-A-T, just to mention a few. So, business owners need to put together a strategy that can serve customer needs and deliver it to the adhering guidelines of search engines by making sure that their websites are well-structured not only from the content point of view but from the design/development point of view.
Ways SEO Can Help Your Business in 2021
Below, we have mentioned five of the many ways SEO can help your business in 2021.
Enhances Brand Awareness
Many people think that SEO is used only for generating organic traffic to your website but, what these people overlook is that it increases brand awareness as well. As your site keeps getting closer to the top spot in the search engine results, more and more potential customers will get aware of your brand. Well, they may not be clicking on your site but they will associate your brand with the service or product they are searching for.
For example, if you are providing an online tuition service, then you should not use “online tuition service” as your keyword because there may be a lot of competition for this targeted keyword and your site would not be able to rank on top for this specific search. Now, instead of trying to rank for “online tuition service”, you may go for the terms like “online tuition for children”, “online tuition for teenagers”. Yes, these terms may not generate a lot of traffic but they are favorable to rank on search engines as compared to the short and competitive search terms. Once you have aligned your business strategy with a keyword strategy, you will be able to attract more customers to your site.
Helps Create Better User Experience
The best thing about SEO is that it allows you to focus more on the user experience because search engine algorithms give a higher ranking to sites that provide a better user experience. There are different factors that can affect the user experience which includes website speed, mobile-friendliness, and visual stability.
If your website is taking too long to load and users are finding it hard to navigate, then you will see a quick reduction in customer conversion. The websites that are uncluttered and provide a seamless experience to the user will definitely rank higher, have a lower bounce rate, have much higher page views, and achieve a better customer conversion rate compared to the site which looks outdated and hard to navigate.
Increases Conversion Rates
If you’re implementing an SEO strategy for the first time, then you should try to target the keywords that will help your website to rank on the first page of search engine page results.
According to one estimate, the first three organic search ranking results get 40% of the click-throughs. The site with higher click-through rates (CTRs) will be able to maintain the search rankings as compared to the site with lower CTRs. To get higher CTRs, there are different software that can help you improve your search engine rankings like https://serpclix.com/.
For instance, if you are targeting an audience from a certain state like Chicago, you can use better and precise keywords like “online tuition Chicago”, this will help you in getting better CTRs, which eventually leads to an increased conversion rate.
Provides Better Return on Investments (ROIs)
If you compare traditional marketing strategies to digital ones, you will see how traditional methods cost you an arm and leg and still may not provide even half the investment made.
Whereas digital strategies like SEO are not only cost-effective, the ROI they may provide you can be above 100% of the investment you made. Anyway, if your ROI is not up to the mark, with SEO, you can keep track of how you may improve your user experience in the future to achieve your ROI goals.
Additionally, SEO is not an advertisement or promotion that interferes with the user’s experience, it is more like a hack that can help you have better ROIs by working its magic in the background.
The online market is growing rapidly, where there were 10 to 15 businesses under one niche, you can now find 100s. To stay ahead of your competition in your certain niche, the best technique you can adapt is SEO.
With the help of different SEO tools, you can see which competitor is ranking higher than you in the search engine result pages for a certain keyword. This way you can research and analyze their strengths and methodologies which can help you to create user-engaging strategies for your business. You can also utilize the data derived from Google Search
Console and create compelling, to-the-point, and unique keywords that may attract more users to your business other than your competition’s.
Using unique keywords can help you rank at the top of SERPs, it can also help you increase your click-through rates which can later lead to increased conversion. Thus, giving you a benefit over your competition.
As of now, it is pretty clear that SEO is a fundamental block for any website or business. And the five ways mentioned above cannot only help your business grow in 2021 but also make it flourish among its competition and help you stand out in your particular niche.