What SEO Basics Should Every Blogger Know?

Are you planning to launch a blog? Are already writing blog posts for your online project? In the second case, you most probably have a domain, hosting, an idea, or even a content plan. At this stage, the question you may have is where to find readers. If it is your case, then SEO comes to the rescue. Blogging search engine optimization is important to have your site noticed by both users and search engines. Should you need any help or assistance from a professional SEO team then you can use AIAD services.

Even the most interesting blog can be a failure if not optimized and promoted correctly.  Therefore, you should devote a lot of time and effort to this task, pass the Google SEO certification on sites like SeoQuake blog, and implement all the sequences necessary for the effective ranking algorithm.

Source: SEOClerks

Why Is SEO Important for Your Blog?

In 2024, 93% of online user experience starts with a search engine, and for 92.04% of them, Google is the preferred search engine. For some bloggers, SEO optimization sounds complicated. Everyone who first learns how to start a blog feels overwhelmed by which SEO strategies for the blog will work and which ones just waste valuable time. In this post, we will talk about the basic SEO tasks that every blogger should perform to run a successful and popular online blog.

Learn How to Analyze Competitors

Analyze existing blogs covering the same subject or niche. Firstly, it will help to identify the weaknesses of competitors and find mistakes that are not worth making. Secondly, you can spy on interesting solutions that you can implement on your blog. Look for similar sites in any search engine. Carefully check least the first 5 sites in the SERP. After you examine competitor sites, it will be easier for you to figure out in which direction to develop your blog.

Services for comprehensive competitor analysis:

  • Alexa;
  • SE Ranking;
  • InfiniGraph;
  • SpyFu;
  • Moat.


Learn How to Collect Keywords

This is a very important stage. It will help you decide what to write about on your blog. At this stage, it is necessary to assemble the semantic core for the entire site and group the KW values. The semantic core is a list of search queries that describe the topic of the blog in the most detail. The core consists of keywords by which visitors through the search engines get to the site. Many services help build the kernel.

Learn How to Set up Analytics Services on Site

Analytics services help you keep track of important things:

  • How many visitors visited the blog;
  • Which pages are the most popular;
  • What search queries did people use to come to the site?
  • What are the key characteristics of your users?

To get answers to all these questions, you are to know how to install the analytics service — Google Analytics. Thus, you will be able to access the data any time you need it.

Learn How to Generate Quality Web Content

Content is the main component of the blog. It must be useful, interesting, and unique. The uniqueness of the articles greatly affects the success of search engine promotion of the site you own. If you write for the blog yourself, the posts will most likely be unique. But still, you should always check the texts in special programs. Due to non-unique content, a blog may fall under the filters of search engines and will disappear from the search results page.

In addition to content uniqueness, it is also important to track the use of keywords in articles. Do not try to artificially “pump” the text with the KW entries from the semantic core. This may again cause the site to fall under the filters of search engines. At the same time, you need to take care of meta tags and metadata for every blog page you create. Pay attention to the following before releasing a page:


  • Meta Title — should be no longer than 66 characters, contain the main KW, and be consistent with the page content;
  • Meta Description — should be no longer than 160 characters, contain multiple KWs, and be consistent with the page content;
  • Keywords — make sure that they are placed at the top of the page source code.

Learn How to Work with Links

To get to the top of search results, you need to gradually increase the thematic link mass. Work on increasing the linking to your blog from other trusted sites whose focus covers yours.

Over time, users will share links to your articles, but we recommend that you continue to increase the link mass yourself. Post information about your site in specialized forums, share anchor links with other bloggers and, of course, do not stop to run a blog. The more interesting and useful the articles it contains, the more visitors will want to share them.

What to Do?

In case you are not a technically strong profile and lack a lot of skills and knowledge to deal with the above tasks yourself, you can always find relevant training or look for an online tutorial. SEO is an online segment that is constantly developing, so you must be always tuned to new requirements, solutions, and approaches. Not to miss out on a single important ranking spec, make sure that you check MOZ weekly. Although it is simply impossible to learn just everything about SEO in one go, diving into the topic step-by-step will make you a true expert in this business and will help you run a popular blog.