We live in a world where the number of bloggers and influencers is growing day by day. Whether it’s fitness, fashion, games, makeup, or anything else, they are there to share experiences and give advice on some products, whether they are quality and worth mentioning, or not. Instagram has lost its previous purpose a long time ago, which was to share photos, and now it is a favorite social network through which many have found a way to become famous, but also to get rich.
Who are Influencers?
Researches showed that almost half of the human population is active on social networks. The word itself says that influencers influence something and that something is young people around the world. Influencers are individuals who place their opinions about products and brands, influencing their followers that way. You don’t need any education to become one, it is enough to come up with the concept and meaning of the whole story. But, to upgrade and be as successful as possible in this business, some even decide to train how to become a successful one, how to process photos, how to choose the target group, what to pay attention to, how to reach as many followers as possible and is it worth advertising other people or products through your profile.
Each has a different tactic, some post several posts and stories a day, while others focus on one post, but with it, they make a real explosion on social networks. What is certain is that they profit from each of our likes, comments, and reviews. Inexperienced and young influencers are focused on publishing their photos or videos, while those a little more experienced know that brand advertising brings mutual benefits. There are many influencer marketing agencies, like A&E, that will help a particular brand experience real expansion. How do they do it? It is very simple, famous influencers have many followers, and among them are other followers, too. Very often they do a favor for a favor, meaning I will follow you if you do the same. Also, they often recommend each other to their companions, and their faithful army listens to them in that.
Others found it profitable to become a brand ambassador. This is a very good way for an influencer to promote what he likes and believes in its quality, by making the money at the same time.
Serious influencers do not hesitate to rent someone dealing with show business to help the rise up their brand on a higher level. Also, very often are professional photographers included, so as business coaches, PR managers, and lawyers.
We have made a list of reasons why it is good for your brand to be advertised through influencers.
1. Influencer content can be very effective
Connecting with the right influencers can bring big profits to you and your company. Whether it’s Instagram or YouTube, rest assured that displaying products on their channels will bring you much more revenue than planned, because, as we said before, influencers are there to influence the population. Many companies have confirmed that sales of their brands have grown significantly thanks to this particular way of advertising.
2. Influencers are authentic
Each of them has a different target group, as well as a different approach and the energy it carries. Some perform quite confidently and directly, while others just pull it through the story, but in an effective way. Sometimes it is enough to publish just a picture with a certain product and put a hashtag. Every well-known influencer has gained enough experience to recognize what his companions want to see and hear from him, as well as how to do it most effectively.
Positive things about influencers are they are very creative, extremely curious which makes them interesting to watch, they do not function in fear, and very openly talk about many various topics. Also, they are givers and do not spare themselves when it comes to their companions. With each new post, they give their maximum, paying attention, and their free time. When they are sad or angry, they do not want to record, because bad publicity is not what will attract the right group of people.
3. Role models
Very often, followers identify with influencers and see their role models in them. You’ve probably noticed for yourself how girls like to put on makeup the same way as their favorite person on social media, or how they just saw a cool colorful skirt that would go great with the boots she bought last year. Followers identify with influencers when it comes to age, taste for fashion, but also the way of thinking. Each of them represents your other self because you are unconsciously following exactly what you are following. From this, we conclude that they will very easily accept a recommendation about a product from their favorite public figure.
4. Influencers are cost-effective
This is one of those investments that pays off. Consider this more effective than any advertisement in which a large sum of money needs to be invested. Every person who has a large number of companions knows what an audience wants to see and hear from her, and over time she has gained the experience to present it to them in the best possible way.
5. They create powerful content
This is more than a good reason to become a partner with a certain influencer. The great advantage is they can talk honestly to its audience by offering them a unique perspective on other products the brand offers. It is important to say that they also advertise brands that they are sure are worth it. Thus, they gain the trust of a wide audience.
The cooperation between influencers and companies is a mutual benefit – some will make money by advertising, and very often receive some gifts following their merits, while others will certainly improve sales and gain brand recognition.