I am sure you must know the meaning of a translation when a language is transformed or changed into another language to convey the same purpose to a particular group of people. In today’s world, where the world is changing every second, the need for translation into multiple languages has become a dire necessity. Websites need to provide their services in more and more languages to broaden their consumer base and expand their products and services outreach.
However, on the other hand, localization takes into account many aspects other than mere word-by-word translation. For instance, while performing localization, you must consider the cultural, social, visual, and technological elements and language translation. It helps with the promotion of your website by making it more user-friendly and targeting the subconscious mindset of users.
Experts in all industries are conducting professional localization and translation services such as one at pangea.global such as this one. They can translate over 100 languages using their extensive linguistic experience to create the perfect content for the international audience. Your content determines whether you need translation or localization services. For example, you need translation when writing a highly technical document or a step-by-step guide.
However, sometimes the intent and meaning of your content can get lost with translation. If you want to reach all people in different regions, the content must accommodate the cultural norms and practices. Localization aims to make a language relevant to the context of your target audience. It reduces any customer misunderstandings and ensures the basic meaning of your content is still there.
Localization is more than language translation. When performing professional localization services, you must adjust the information to make it relevant to a geographical region. Most professional services work with native speakers with expertise in the subject to translate and localize content. The services range in all content types, including websites, software, and technical manuals.
Quality translation and localization services should be natural, accurate, and culturally appropriate. They ensure your digital content is perfectly adapted to a specific region’s language and matches the cultural expectations of native speakers. There are professional localization experts who specialize in website localization and are native to the target culture. Using inexperienced translators can result in confusing or inaccurate text.
You need professional translation and localization experts to localize your apps, video games, websites, and other digital platforms. These language professionals should be in charge of your project to adapt the content for a new region.
The process of localization involves eight basic steps. These steps are listed below;
1.Content Analysis: As its name suggests, it means examining the elements of the website in detail and highlighting the specific aspects that require adaptation.
2.Content management: In this stage, the original format is revised while transforming or executing the localization.
3.3-Step Translation: It involves basic translation, editing, and proofreading of content.
4.Quality Assurance: Meticulous quality assurance is reassured to ensure error-free content.
5.Back Conversion: In this stage, the original format of web content is restored.
6.Desktop Publishing: It ensures that the visual impact is at par with the conveyed translated message.
- The In Context QC: Final format is rechecked to confirm conversion quality.
- Finalization: The delivery of the project and its subsequent approval.
Companies seeking to increase their global reach must focus on language localization. Having a localized website can establish your brand credibility in the target market and attract more visitors. Translation and localization services are essential since people will engage with a brand if you speak to them in their language.
It is indeed a sage decision to invest in website translation and localization. Businesses are always looking to expand their consumer base. The incredible technological advancements in the 21st century have enabled us to use the internet and various e-commerce platforms to promote our products and services. As entrepreneurship is on the rise, so is the requirement for website localization services.
Take a look at highly famous video games like GTA (Grand Theft Auto), FIFA, NFS (Need for Speed), Call of Duty, and so many others; all such games are available with interfaces in multiple languages, almost every other language used on our planet. Have you ever imagined why these multi-billion dollar gaming companies invest so heavily in such translation projects? Indeed the reason is straightforward: it generates enormous profits for their companies, and the sales of their products skyrocketed with such add-ons.
Let us now discuss the reign of websites. It is effortless to make a website for your company’s product or services these days. But to scale up your game and secure international clients, you need to have a localized and translated version for your content. For example, India is one of the largest consumer markets with Japanese cars named “Maruti-Suzuki” instead of just Suzuki, the actual manufacturing company behind the product, to connect with Indians more welcomingly. This is a typical example of the localization of your product.
As they say, “When in Rome do what the Romans do,” it applies to our modern-day growing economy. The world has transformed into a global village via the internet. Recent pandemic situations have also restricted the movement of human beings and are currently challenging the conventional ways of executing businesses through “work from home” or freelancing etc. People take pride in practicing their local customs like native jokes, sense of humor, language, dress code, business relations, or other things. Therefore, it is quite a smart and intelligent way to present your product or service wrapped up in the target audience’s familiar jargon.
The freelancing provider platforms like Fiverr, Upwork, and others are a massive success amid present situations. Therefore, it becomes straightforward to hire a guy sitting thousands of miles away to perform localization of your web content, games, and applications at highly reasonable prices. If you are a business owner, I would strongly urge you to invest as much as possible in such services to increase your turnover efficiently.