We can all agree that graphic design is no longer just a sideline activity in the commercial world. Graphic design is as crucial as any other business process, whether you’re a startup or an established brand. Well! It ought to be.
Professional-looking designs not only help businesses become brands, but they also help consumers keep consistency. Skilled designers are aware of the intricacies and value of well produced graphics, as well as the use of basic graphic design elements. However, most companies – particularly small and medium-sized firms – face the issue of managing a graphic design staff in-house.
Outsourcing graphic design services has become a well-accepted occurrence in the marketing sector because design organisations are able to produce remarkable final works to their end-clients at reasonable prices and in a timely manner. If you are a small or medium enterprise, BrandRipe offers you the benefits of outsourcing at a very small price with no hidden costs.
That is why we are here today to provide you with some concrete benefits and advantages that will demonstrate why you should outsource graphic design services and how to do it effectively.
Why Outsource Graphic Design Services?
Today, outsourcing is one of the most lucrative industries. Several governments around the world are choosing to hire offshore workers from countries where skilled and bright people can be found at a far reduced cost.
However, if you’re a new agency, you might be wondering, “Why should I outsource design?”
Here are a few reasons on why to outsource your graphic design team.
1. Outsourcing is trendy nowadays
Over time, the traditional style of working has altered considerably. Outsourcing is currently a popular trend. The technique of design outsourcing projects has altered the way business is done in the design sector. Agencies have become increasingly reliant on outsourcing to increase the speed of their operations and drastically improve efficiency.
Given the dynamism of today’s complex business environment, outsourcing shows to be a boon to the entire corporate society. As a result, outsourcing has become the industry’s most recent demand.
Let’s be honest. When allocating resources, the major goal for small firms and startups is to ensure that they can save as much as possible.
You can save a lot of money on permanent allowances by outsourcing graphic design services to an agency. Hiring an in-house resource could end up being a pricey burden that you don’t want.
You’ll also save a lot of money on the different design software tools and high-end machines that professional designers need to complete their task effectively.
3. Time Management
When you receive multiple projects from various clients, you’ll need access to a large, capable workforce. But, in practise, an agency will never be able to find employees who meet the requirements for two reasons: first, the hiring process in any organisation requires numerous procedures and is a time-consuming event. Second, it is expensive to include one’s own human resources.
However, you can’t pile assignments on top of one another, and you can’t put off essential work owing to a lack of efficient workers. As a result, outsourcing is advantageous. In one way, you do critical activities quickly, while saving time and resources in the other.
4. Get Third-Party Opinions
Creativity is transformative, and coming up with a viable answer isn’t easy. As a result, outsourcing may be the solution to your concerns. When you outsource design, you have access to a large pool of competent designers with a wide range of artistic achievements. Agencies that receive a steady stream of projects can diversify their offerings by outsourcing their job.
They can show their end-clients with thousands of unique creative forms and eventually surprise them. Because everyone’s creativity is different, the more people an agency owner or re-seller talks to, the more interesting outcomes they get.
How to Outsource Graphic Design Services?
Now that we have convinced you of the benefits of outsourcing designers, you might be wondering about the right way to do it. Here are a few steps that will ensure that you are ready to outsource graphic designers.
1. Understand Your Designer’s Needs
You should keep the designer’s needs in mind as to what they will need for designing what you need. Here is a list of a few needs that you have to consider.
- The text material has been finalised. Designers are neither editors or copywriters, thus they must proofread and fix their work.
- Size specifications are required if different sizes are required for different platforms or versions.
- Is it going to be printed, and if so, do you need bleed and/or crop marks? Normally, this information is only a phone call or a Google search away.
- If you discover something you like and wish to incorporate into your design, save a copy and send it to them.
- If the project requires it, don’t be hesitant to be specific with your directions. Otherwise, give the designer free reign to express themselves.
- Ensure that all other items you want to supply are appropriate in size, scale, and quality, and that they are zipped up for convenient storage.
Gather all of this information and keep it in one location for your records.
2. Get Your Style Guide
First and foremost, don’t worry if you don’t have one. Unfortunately, the majority do not.
However, having one prepared ahead of time will assist your designer in becoming more familiar with your brand. If necessary, request that they create one first.
Finally, if you’re submitting design requests for your own clients, make sure you’re familiar with their style guides. Alternatively, as part of your onboarding with them, send a request to perform one first.
Save it to their files and connect it to their client board/task after you have it. Remember to go back and double-check your designs before submitting them to your client.
Consider a style guide to be a checklist. You can use it to check off the logo, colours, fonts, and overall vibe of a design.
3. Submit It
Submit the information you gathered in step 1 to your designer. If they have a design brief, it should be well-written enough for you to fill in the blanks. Allow at least three business days for a definitive result. This, of course, varies depending on the task. Larger projects may take a few days to develop an idea and additional days for changes. As a result, plan ahead.
There are many ways in which small or medium business firms can be benefited with outsourcing graphic design. It can save you from that additional ruckus of hiring people and spending more money on them when you do not need them. Ensuring the steps mentioned in the article would help the process for both yourself and the designer run smoother.