5 Tips for Adding Outdoor Display Advertising to Your Marketing Strategy

Source: online.maryville.edu

This is one of the most popular tools used in advertising to reach consumers through an image. The potential they have to attract audiences is huge. However, the art of creating a billboard design that turns heads requires careful attention to detail and a methodical strategy. Try to bring your brand closer to the lovers by creating a billboard with the right elements. If you don’t have enough experience in creating billboards, we have some tips for you below.

1. Choose your content carefully

Source: bharathwrites.com

You need a brilliant, creative and fun approach to your advertising campaigns. Your billboard should contain unique content that matches the environment. Remember that people will come across it and read your ad every day. If it’s good, they’ll remember it very easily and talk about it with their friends and family. That’s why it’s important to create effective content that will really attract customers. It is enough to insert a few key details and make a good color selection. It won’t take much time and effort. So you need an interesting caption. The caption does not have to be related to advertising, it is enough that the content is shocking. Sometimes two words are enough to attract the attention of many.

Try to come up with a suitable catchphrase, slogan or word powerful enough to make people stop next to your billboard and read the content to the end. Keep it clear, concise and precise. The average passer-by will only look at a billboard for three seconds, which means they won’t spend a second longer interpreting your content. You have very little time to impress them, so come up with something that will stick in their minds. It is best to limit yourself to a few words, throw out irrelevant and confusing information and do not write whole sentences. You should avoid industrial language. Focus on fragmented sentences. The font must be legible and prominent, and the text oversized and neat. That way, the content will be perfectly readable.

2. Pay attention to the size

Another important factor to consider is the size of the billboard. There are different shapes that you can choose from. These can be larger dimensions, smaller dimensions, landscape, etc. The first thing you should do is determine the size of the billboard in order to choose a design. Otherwise, you will have to correct and all your work will fail. The bigger the display, the more attention it will attract. You should achieve a perfect balance between it and the size of the text. Take a look at different sizes and shapes at https://plus-display.co.uk/.

3. Effective colors

Source: bitrebels.com

Colors are a very important element, because they can affect people differently. Most people actually think that the logo is the most important thing. That’s true, to an extent. Color is crucial in this case. Research shows that people generally base their purchase decision on color. The reason is the chain of emotions that occurs in them. Therefore, colors have a great influence on people’s mood and therefore the choice of colors for company logos is not a random thing. Do not forget that the connection between psychology and marketing is very strong. The color adjusts to the goal you want to achieve. In that case, you need the help of a marketing expert who will know how to apply the appropriate techniques. Choose bold and vibrant colors Opt for powerful contrasts instead of the cheaper contrasts that most billboards contain.

Don’t look like everyone else, because your brand will go unnoticed. It also avoids bad taste and prudishness. For example, the color red is associated with fire and heat. Such a color stimulates people to take risks and arouses excitement in them. Yellow is associated with the sun, optimism and hope. Blue represents the calmness of the sky and the sea, this color is known for its calming effect. With the color blue, you can evoke a sense of trust and security in consumers. It is widely used in marketing because it increases loyalty and trust. Another popular color is green, it is associated with money, happiness and health. Black color represents stability, authority as well as intelligence.

4. Choose high quality photos

Image selection is very important in marketing. It is a very sensitive matter, because the process involves several stages. In the first stage, you should pay attention to the background. It must be simple so as not to distract from the main visual attractions. Choose a background that will emphasize the photos, not detract from them. It’s best to avoid a series of photos.

It is enough to choose a high-quality and relevant photo that will have a great impact on consumers. Of course, the content must be in line with your brand and the message you want to convey to your audience. Don’t forget to research the area where you will place the display. She can change the look of the photo.

5. Research location

Source: bitrebels.com

When we talk about location, it has to support content and design. Before choosing a location, think about the impact you want to achieve. In this way, you will get an idea of ​​how to combine the elements of the billboard with the elements of the environment. For example, imagine walking or driving past the site from all directions. Try to create an image of your brand in your head. Focus on word appearance, color and context.

This is exactly what the end users you want to reach will see. Ask yourself a few questions when looking for a location. It is important to know if the ad is visible enough for passers-by, if there are obstacles in the way that will block the ad. You will also know what font size to use.


During this project it is desirable to be relentless, daring, imaginative and witty. However, try not to overdo it all. The most important thing is that people understand you. To make sure of that, don’t overcomplicate things. In that case, you will only confuse them. Be original and simple at the same time. Use exciting and interesting animations and think outside the box.