You can do many things to optimize your website. Sometimes the opportunities are so many that it makes us confused and we end up doing nothing. Therefore, we have found three tips if you are searching for inspiration!
Efficiency: Smaller photos
You can experience so many complications, even though you may have developed several online strategies and are improving your position on the internet.
Have you for example thought about the efficiency of your website? The efficiency needs to be on point if you wish to fully optimize your website. If you manage to attract people to your website because of good content management and other strategies, it is sad to lose them again because the website is too poor.
One mistake that is frequently made is the use of large photos. Now you may think that large photos are good and provide an effect – which is true. However, large photos can also make the website very slow. Behavioral science states that people – when they browse around online – have a very little attention span. Basically, we have to treat it as if they have no patience at all! You will therefore quickly lose people on your website if your website takes just a few seconds too long to load.
Photos are essential – so what do you need to do in order to not make your website too slow? Try for example to compress images online. That is one way to overcome this issue!
Customer service: A good return policy
If you have a webshop, you know about the importance of good customer service. However, do you know the importance of a good return policy? A good return policy can be essential for your business. It can make potential customers feel very safe to make a purchase – assuming that your webshop is able to live up to the promise of a good return policy.
Customer service in general – and especially a good return policy – is definitely underrated in many online businesses.
Phone use: Essential in the 21st century
Nowadays we all use our phones to visit the internet – whether we are doing research, reading blogs or shopping online. Some research show that smartphones generate up to 54% of internet traffic – on a global scale. Therefore, it is extremely important that your website is phone-friendly! But what does that entitle?
First of all, it is important that your website is designed technically to run well on a phone. Many programmers know how to fix that, so you may benefit from looking into professional help on this topic. Secondly, you need to make sure that the design of the website matches a phone. For example: Does the text fit entirely on a phone screen?
You may wonder now: Why is this important? Well, you can actually reach a much wider audience when you have your website optimized for phone use. Your webshop will then take part in benefitting from the online traffic generated from smartphones! What is not to like?
Building an Effective Site Navigation
Begin by specifying the main goals of your site’s navigation. Are you looking to create a simple, straightforward hierarchy for your site visitors? Or are you hoping to include more complex hierarchies and subpages that allow for more granular browsing?
Once you have determined the goals of your site’s navigation, begin by creating a skeleton structure. This will consist of a single root page with a title and any necessary heading elements. From here, begin to add the different types of pages that will make up your site’s hierarchy: category pages, main pages, archive pages, etc.
Once your navigation is fully built out, it is important to take into account how users might be navigating your site. This can be done through testing and user feedback (via surveys or interviews), as well as analyzing traffic patterns and user behavior across different sections of your site. By adjusting the layout and design of your navigation accordingly, you can ensure that users have an easy time finding what they are looking for on your site.
Enhancing your Website with Google Adsense
Google Adsense is a program that allows website owners to place ads on their websites. When someone clicks on one of the ads, the website owner receives a commission.
There are many things you can do to optimize your website for Google Adsense. Here are four tips:
1. Create AdSense Ads That Are Relevant
One of the most important things you can do is make sure your ads are relevant. This means targeting your ads at people who are likely to be interested in what you have to offer.
2. Set Up AdSense Campaigns Periscope
Another thing you can do is set up campaigns periscopely. This means that you will only receive payments if someone clicks on an ad from within your campaign. This way, you can target your ads more accurately and avoid spending money on ads that won’t generate any results.
3. Optimize Your Website for Speed and Performance
You also need to make sure your website is optimized for speed and performance. This includes things like loading times and making sure your pages load quickly without slowing down the user experience.
4. Keep Track of Your Results with Google Analytics
Finally, you need to keep track of your results with Google Analytics. This will help you track the effectiveness of your ads and make any necessary adjustments.
Wrapping up
Website optimization is an important part of online marketing, and it can help you achieve a number of different goals. By optimizing your website for search engines, you can draw more people in from the start. Additionally, optimized websites are often seen as more trustworthy and credible, which can lead to higher rankings in search engine results pages (SERPs). And finally, by optimizing your website for social media platforms like Facebook and Twitter, you can create a stronger connection with potential customers. If you’re not using any of these channels to market your business or website, it’s time to start tinkering with some settings!
