The heart of off-page SEO lies in link building. The more links authority sites and related pages to make your own, the stronger your optimisation. Ultimately, it’s a case of ensuring Google knows that you’re an authority at what you have to offer. That means they can highlight you higher up the search rankings – and guest posting holds a huge key.
Guest posting is primarily writing a blog post or feature piece for another site. The aim is to build a relationship with the site or blogger in question and reach wider audiences. Crucially, providing you write high-quality posts, authority sites will be keen to link to you through them.
If this all sounds a little puzzling, please don’t worry. Below, we’ll take a closer look at why guest posting is a reliable way to bolster off-page SEO. What’s more, it could be a regular ticket to higher rankings for you long-term.
It’s All About Forging Firm Bonds
It is tempting to go it alone when it comes to making your way on the web. However, you’re going to always rely on the support of others to build authority. That’s not just readers and regular clickers, either.
Reaching out to write guest posts actively helps blogs and bloggers. Whether you reach out to them yourself or use a link building service (for example, MotherLink), you’re ensuring bloggers have great, regular content. It’s a mutually beneficial partnership.
Once you start building a relationship with one blogger or site manager, another may come along before you know it. What’s more, there is nothing to say that you won’t write more posts for the same blog in the future. It might just be a great passive avenue for prospecting for years to come!
The mutual aspect here means that your blogger can experience regular traffic for years ahead, too. It’s a win-win situation and, even better, it is entirely above board. It’s also well within Google’s guidelines and current set of algorithms.
It’s Guaranteed Links Back
Again, whether you build links directly or ask for a service to help you, you’re immediately improving your SEO. Google wants to promote websites that are well-linked, well-discussed, and which have plenty of clouts. To do that, it’s always a good idea to reach out and guest post.
Otherwise, you may spend more time and effort than you have feasibly available trying to hunt for links! Partnering with a blogger or two bloggers regularly means that you will always have a passive content cycle.
Traffic measured through links via guest posts will build over time. As with all SEO standards, there are no cut and dried markers. Each case will differ from site to site. However, it is proven that posting as a guest will secure solid links that you can build upon.
It’s Actively Improving Your SEO Post After Post
While there are plenty of ways to build your off-page SEO passively, guest posting gets direct results. This isn’t to overshadow other off-page measures, such as Google My Business and social media posting. Instead, it’s a piece of the puzzle that tends to breed more results more regularly than most.
Think about it this way. A Google My Business page or listing is fantastic as a one-time resource for Google. They not only want to see that you are an authority but that you are regularly linked to. This helps to ensure you are heading up to the top of the listings time after time.
Evergreen SEO techniques are all well and good if you are looking for passive growth. However, you need to make sure that you back this up with active posting.
Top Quality Posts Matter
Ultimately, guest posts are of fantastic quality. Your average blogger is not going to want any catch-all piece that’s all fluff and no substance. Your writing needs to be relevant and of value to the reader. The reason why posting is so worthwhile is down to the sheer quality in return.
Of course, we’re not here to tell you exactly how to write guest posts! However, it’s worth remembering that these types of posts are more than just simple ad pieces. Google genuinely values them very highly!
What’s more, your bloggers are more likely to post with you regularly if your content’s excellent. On the other hand, if they don’t see a return on your posts, then they are unlikely to want to come back for more.
With excellent quality posts come many clicks and traffic. So it’s all well and good to opt for passive SEO. However, the effort you put into guest posting will convert powerfully – and very quickly, too.
Guest Posts Will Always Be Relevant
Finally, it is worth remembering that the guest post will always have a firm place in modern SEO. The rules and algorithms may change, but there will always be searchers looking for great content. Likewise, your business and website, too, will always be looking for traffic.
Guest posting will remain relevant thanks to the way we consume content. Therefore, it is unlikely that the fundamentals of SEO will change too much. With that in mind, it is well worth looking into different avenues for creating content at various sites.
It all starts with hunting down websites and blogs that are willing to host your posts! That means finding relevant portals and popular communities. Getting started can take time, but the rewards are nearly limitless.
Beyond this, it is worth remembering that the more effort you put in, the more you will get out. So creating a plan for guest posting and a list of clients/sites is well worth attending to ASAP.
Many people fail to realise that SEO off-page is just as important as on-page tweaks. So how do you appear to other websites and readers outside your own URL? It’s time to go beyond your site’s confines and reach out to what Google needs.