Marketing is everything that someone who produces sells or offers services does in order to reach the target group of customers. There is no need to emphasize the importance of it for the success of any business because everyone already knows that. Today, everyone is investing in it a lot and there is no way to break through if you remain anonymous.
What has changed the most in terms of marketing is that the Internet has become the most dominant medium and therefore it is no longer the main investment in billboards, TV commercials and the like but in digital marketing. This is especially noticeable in the last 10 years when more than half of humanity has access to high-speed Internet. Several hundred billion dollars will be spent on digital advertising this year, where it has become even more dominant due to the pandemic. In order for you to successfully advertise in the online world, read our guide on the most important aspects of digital marketing.
1. Social media
It all started with MySpace, which was the first social network with a huge number of users. At the same time, Facebook was created, which became globally known a little later, but in fact, brought a revolution and will forever remain synonymous with social networks. Facebook, along with Instagram, Twitter and many other social networks has become one of the major platforms for digital marketing. This is something that should not be neglected because it is one of the cheapest ways of advertising, and also one of the most effective. In this way, a very large number of potential clients can be reached.
Precisely because you can reach a large number of people, brand awareness can be significantly improved. In addition, you can communicate with clients, give them insight into the day-to-day running of the company and much more. In order to be as successful as possible, it is important to know how each social network works, because there are big differences in what content is posted on which. So if you are not very familiar with different social networks, it is not a bad idea to outsource that task to expert agencies likes SEO Shark.
While this quality website should be something that is taken for granted, many companies still ignore it because they feel it is not that important for digital marketing. The website is not primarily used for advertising, but it is necessary for the whole process. Once they find out about you on social media or elsewhere, the website will be the next place they visit.
So it has to be nicely designed, well-optimized and everything else that is essential to work well. If the pages load slowly or are not well optimized for smartphones, that will turn many potential customers or clients away from you. Also, the website must not be down often, so it is important that it is regularly maintained and maintenance to be done at night or on weekends when there are fewer visitors.
3. Search Engine Optimization (SEO)
You’ve probably all heard of search engine optimization better known by the acronym SEO, but still many don’t know enough about it to realize the importance of SEO. This is a series of things that are done in order to be better positioned on search engines, where of course Google is especially important.
Each search engine has its own set of rules for ranking websites. This mainly refers to content, the use of keywords and various other things that their experts do to position you on one of the first pages of the search. And you can see for yourself how important it is, because just think about when you chose a service or bought something that you did not find on the first two pages of the search? Everything that is on the fifth page, for example, has almost no chance because you won’t even get to it. And even if you do, it is unlikely that you will decide on that. It is ingrained in our brains that only what is on the first page is good.
4. Email marketing
While it may not be as popular and effective as before, email marketing should also not be overlooked. It is important to find the right balance between regularly contacting clients and informing them about everything new, but also not spamming their inbox. If they become loyal to you, it is certain that they will read your email carefully, because people use email a lot, but only for important things.
Unlike social networks where they tend to follow or like many more things. But when they give their email and subscribe to your newsletters, they expect to receive interesting and important content. In case they don’t get it or if you send them too much email, they will move you to a spam folder or unsubscribe.
5. Pay per click advertising
Pay Per Click Advertising, which you may also know as PPC, is also a very useful method by which you can reach a large number of potential customers. And how exactly does it work? Well, it’s best to think of it as an online version of a flyer. You’ve often encountered PPC that’s for sure.
You place your ad on a site or social network, and you only pay a fee when someone clicks on your ad. This is why this is a very cost-effective option, as there is virtually no risk. You will only pay if a lot of people enter your website or whatever is linked through it, and if no one does, then it is free. Here again, Google is the most important, this time their platform called Google Ads. It has also been shown that the most effective way of digital marketing is to combine SEO and PPC.
Combining all these methods, we can freely say that success is almost guaranteed. Of course, it’s not enough to just use them if you don’t know how to do it the right way. It is very easy to get the most out of all these aspects, only if you know-how. And if you don’t know, then delegate it to someone who knows, because it will definitely pay off many times over.