It is a common practice that all businesses today are using websites and other platforms for promotion and communication with clients. The main advantage of using this approach as the main one is that it is one of the most affordable solutions that can provide high efficiency and excellent results.
However, organizing a good website requires proper skills and experience. The first thing to start with is the design. There are numerous options in this part, and it can be related to different factors when it comes to the right choice.
Many people are choosing modern solutions like animation, built-in apps, and many other options that can make their websites more attractive. However, website optimization experts like Paul Aroloye suggest that minimalistic design can bring even more benefits. Here are the main reasons why minimal web design can be the right solution.
1. Easier For People to Find What They Need
While adding some animations, videos, and many other features can be a good thing when you are targeting certain groups, there is also a lot of room for mistakes. For example, an animation can make it more attractive for kids to check your site more often, and that can lead to more sales if you have an online store.
However, if you have an online store that is targeting adults, and you are playing with various colors, animations, and many other elements, there is a chance that your site can be annoying to visitors. If you are sharing valuable data, selling products, or providing some services, the key is to provide people with convenience. Convenience is the key feature that every store and service must provide if they want to increase their sales.
The website can be more or less convenient as well. For instance, if you have a lot of charts, different categories, and a lack of filters. That will make some people less interested in visiting your page since it will take more time until they are able to find what they were looking for. In that matter, when you use a plain model and simple design where anyone can easily search through different pages, you can expect better results as well.
2. Improved Technical Features
Another reason to choose a simple design is related to the technical features of your site, but also devices that people are using to load the content. Keep in mind that it can be a serious issue if people need more time to load some pages on your site, and that will make a lot of them start looking for other options.
When you want to install a lot of built-in apps, animations, and other advanced features, be sure that you are using a good server that is capable to provide enough resources to all visitors and load the content without issues. On the other side, you won’t face any issues if you have a minimal design, even with a basic plan, and when you are using a cheap server.
This is especially important for those who don’t have additional versions available for mobile devices. It is quite simple to make your site suitable for mobile browsers, but some features could lead to loading issues.
3. You Will Secure More Sales
People prefer simplicity, especially when they are buying things. If you think that you will attract more of them by adding some special features, keep in mind that you can do that only with certain groups of people and certain products.
On the other side, when you have a basic site where you can easily share a lot of information about some products or services, and where people can easily find them, share them, or compare them with other available products, the chances that you will attract a lot of them are much better as well.
You should research well-known stores. You will notice that most of them are using a simple minimal design as well since it is a proven technique. People might start thinking that you are not so reliable if you are using so many details and animations to attract them. All they want to find is more information about your products or services.
4. Branding Will Become Easier
When we are talking about minimalistic design, we don’t think that you should use a blank white page. However, it will be much easier to choose a long-lasting design that will become your signature over time when they are not so many details.
Therefore, you can create a page with some special notes and a combination of colors with a plain design, and add your logo at some corner. You can add some other symbols as well. That could become something that will make your site easily recognizable.
5. People Are More Interested in the Content
Whether you are sharing news, analyses, various data, or charts, or you are selling some products and offering services, the approach and how you communicate with people is the key. There is no reason to use various tricks and animation to make it more attractive. The point is to share accurate information and that will make people more interested.
The main advantage is that this level of simplicity will make people more interested, and that will start sharing your page more often. Therefore, you will get much more visitors, and that will significantly improve the status of your website.
There is no reason to use various techniques and make your site more attractive by adding various special features. People are much more interested in convenience, simplicity, and the ability to quickly find what they need.
In that matter, a plain and simple design without so many details is the best way to secure more visitors in long-terms. You will improve many aspects by making this choice. There are much lower chances to face technical issues, people will be able to easily research the pages on different devices, and you can expect improved ranking over time as well.