We all live in a tech-driven era, which is the main reason why video marketing has been increasingly popular in the last decade. Although popular social media platforms – such as Instagram, Facebook, and Snapchat – allows us to record and post our videos, YouTube is still the largest platform where you can do so.
However, if you are just starting out, you might be wondering – what can I do to grow my YouTube channel? Well, the answer to this question is exactly what this article can provide you with. Let’s take a closer look at the text below that will feature a list of 10 marketing tips that you can utilize for building your profile:
1. First Things First – You Must Complete Your Profile
Now, this is the very first step that you should take if you did not already do so. You should ensure that you totally filled in your profile on YouTube. Add all social media links that you have, write an interesting and appealing description, and provide users with a way of contacting you if they want to learn more about what you do.
Once you are done, do not forget to brand the channel, which is quite important since it will visually represent you or your business, hence, you can easily build brand awareness. There are a few things that you should do, including adding a thumbnail & banner, watermarking all of your content, customize an intro and outro for all of your content, and have a customized thumbnail on your posts.
2. You Should Post Several Times During One Week
A wide range of studies concluded that individuals who posted several times during one week on YouTube managed to perform better and, they also received more views. If it is possible, consider recording and posting 2 to 5 times every week, especially if you are a beginner. Posting regularly will also build your audience and improve their place in YouTube’s algorithm.
If you want your recordings to work well in the algorithm, you can also choose to record content that has similar or same topics, and if you choose to do this, do not forget to create a specific library where your audience can view one post after the other, which boosts the watch time, as well as provides them with a reason to subscribe.
3. Each Video Needs to Start With Something Interesting
How you make the recordings appealing to your audience will depend on the content you produce and yourself. For instance, if the content features a DIY project that you are working on, you must show how the end result looks like. If your project is beautiful and successful, your audience will be interested in seeing how you did it.
Yet another way to attract more people is to tell compelling stories – which is something all of us love. When you begin the recording with an interesting topic, individuals will want to watch it until the end and see what happens at the end. If you are interested in seeing some ideas that you can try for your content, check out Trendlor for more information.
4. The Titles And Intro Should Be Shorter
Do you know when you open a website and it takes forever to load, so you just end up opening a different one? Well, the same happens with videos, especially since attention spans can be short for many people. A long intro and title at the start of the recording might make people quickly lose interest.
This is why you need to focus on making your intro, title, outro, and credits short and attention-grabbing. In fact, most experts recommend that the entire opening should not be longer than five to ten seconds. This will help you with retaining your viewers and actually encourage them to watch until the end.
5. The End Screens Are Important Tools
Since you are trying to improve your brand and profile, do not forget to utilize end screens. They are basically interactive tools that can be linked to other things, channels, websites, or even playlists. This can cause people to watch more videos, visit your website, and subscribe to your services.
Keep in mind that you can add these interactive tools only in the last twenty seconds of the recording, hence, always create a plan where you will add them and when. Another thing that you can try is to frame the title of the video, hence, creating more space for the end screens to appear. When you continue talking while the end screens appear, the viewer is most likely to engage with them.
6. Your Videos Need to Be Distraction-Free
This is something that you must focus on – longer stops, talking with other people, going back and forth from one topic to the next, or just boring people with random talk can destroy your channel. This is why you must try and make the videos appealing, interesting, as well as fun for all of your users.
Do not talk about things that are unrelated to the title of your post, and if you stray away from the main topic, ensure that you are at least talking about something that is engaging. This is something that can be a story or visual representation. Whatever it is, do not give your audience a reason to click on different content.
7. The Thumbnails Need to Be Fun And Clickable
Did you know that the thumbnail you choose can either break or make your success? Let’s be honest, no one really wants to click one that is low-quality or that features something unpleasant. Besides this, you should also think about the suggested videos. This is why your thumbnail needs to stand out from the crowd.
When you appear in the suggested category, YouTube is literally encouraging your profile by telling people that they might enjoy your video as well. The clicks also register with the platform’s algorithm, which is why you should be extra careful with what you choose.
As you can see, there is a wide range of things that you can do in order to build your YouTube channel, as well as become more successful at what you do. So, now that you know that there are various tips that you can implement, do not waste any more of your time. Instead, opt for some of the strategies mentioned above, and start working on growing your channel right away!