If you want to be a successful business-owner, you’ll have to attract a lot of customers, and this is not an easy task unless you know exactly what to do. One of the main reasons why marketing is so important in the corporate world is because there isn’t a better way of forming a loyal customer base than by presenting your product in the best light, beating the strategies of your competition with your new and improved methods.
However, marketing is not as black and white as some people think. There are numerous ways to attract new people, and you constantly have to try and improve your ways, because they can quickly get boring and outdated.
Thankfully, in this article we’re going to give you the six most interesting ways to attract more customers, so if you are currently in need of such knowledge, or you’re simply a curious person and you want to learn some more, feel free to stay with us until the end. Let’s take a look.
1. Create a unique website
Nothing really makes your business seem more official than by having a unique-looking website with some cool features that others don’t have. Instead of using the same old WordPress themes and copying the basic functions of someone else’s website, group up with your designers and brainstorm an idea that hasn’t been seen before.
When people start to notice that you are different from other businesses, and you are offering new features, they will spread the word, and you’ll gain the popularity you need to grow your brand.
2. Host meetings
We all know that customers tend to feel very special the closer they are to the person who owns the brand, so if you host meetings and other similar events, you’re gaining their trust and making them feel like they’re a part of everything that’s going on with your business.
Of course, you should reward them with some sort of a loyalty appreciation promotion or something similar, to make it worth their time. Nothing really matters more to a customer than knowing that their opinion matters, and if you let them express it at these meetings, your will form a really strong and loyal base.
3. Setup digital signature
Let’s say that you run a specific business that needs to sign certain papers before a customer is able to finalize a purchase of an item or a service that you’re offering. If the people who are interested in buying need to send their documents and then wait for them to arrive, then wait some more until you sign them and send them back, they will already feel discouraged to do it before even starting the process. However, if you are using something such as CommBox for example, you can make things a lot faster with the digital signature method, making the entire process much easier both for you and your trusted customers.
Some businesses report an increased rate of sales after implementing something like this in their system, so why not give it a try? Things are getting modernized in the corporate world anyway, so sooner or later you’ll have to switch. The earlier you do it, the better for you.
4. Give out “free” things
It’s true that today we live in a world where everything costs money, and if you want to get your hands on something, you’ll need to pay for it. Luckily, there are some marketing tricks that can be used both by smaller and larger businesses, and we’re here to tell you all about them.
The main point of running your own business is to sell certain products or services to make profit, so there’s no point in giving out something for free, right? Yes, but you can always manipulate with these things to make them more attractive, and here’s how to do it.
Let’s say that you’ve been working on this brand new product for a while now, and it turned out to be amazing, but for some reason, not enough people want to purchase it. However, you still have this older product on the side, so how can you combine these two things into something that people would like to purchase?
If you wanted to price the new product at $5 for example, and the older one costed $2, price the new one at $7 instead, and give out your older one for “free” for every purchase. When people see the word “free”, they immediately get attracted to whatever it is, so you can use this strategy to increase your sales, while still remaining at profit.
5. Contact social media influencers
If you are creating beauty products, and they somehow happen to be the best ones on the market, yet nobody knows about them, how exactly are you going to let the others know and attract them without spreading the word? Well, you can do it by letting other popular people do that for you.
Instagram and Facebook are pretty big these days, and both older and younger generations have profiles on those platforms, and they use them quite often. You can easily use this to your advantage, so don’t be afraid to contact influencers and let them spread the word for you.
6. Bringing back old-school
There’s just something really cool in making older trends “in” once again, and this seems to be happening in many industries, such as the music one, and the marketing one. If you are trying to sell a product that’s quite retro, maybe a great marketing approach would be to do it by also using a method that’s old-school, such as telemarketing.
We don’t want to make you the next Jehovah witnesses, but if your product is meant for people who live that old-school life, and they’re not very interested in social media, maybe your approach should be something similar to knocking on their door or calling them by phone. Believe it or not, there are still a lot of people who appreciate the “realer” things, and it’s much easier to gain their trust this way than by anonymously contacting them on the web.