Instagram was first launched in 2010, and since then, it has garnered so much activity and audiences, and it has been termed the most popular social media platform in existence. It is the most used social media platform in recent times. Due to its advanced features, it is popularly known as “the future of Facebook.” And due to its popularity, different marketing services have sprung up. With the help of Instagram growth service, Instagram users make maximum use of this popular social media platform.
Although Instagram has been labeled the fastest risen social media platform in our time, its popularity did not take many people by surprise. It, however, crept into our lives slowly until it became the go-to- social media for users of all ages.
Moreover, the popularity of this social media platform was due to the different strategies implemented by its founders. Other social media platforms like Facebook, Twitter, LinkedIn, and so many of them accommodate texts and pictures uploaded by users. Instagram, on the other hand, is called a photo and video sharing app for very crucial reasons. Not that those other social media platforms don’t accommodate pictures and videos. However, Instagram’s algorithm gives precedence to photos and videos to texts.
This is an intelligent and strategic tactic by the founders, and they should be lauded for it. People’s attention span has dramatically reduced, yet they need to stay entertained. Here is where Instagram comes in. This popular social media platform gives its users the opportunity to avoid reading lengthy write-ups and remain entertained.
How deeply Instagram has affected our lives – both in a negative and positive war, cannot be overemphasized. Let us now point out some of the significant impacts that Instagram has made in our everyday lives.
How Instagram has affected every aspect of our lives
- In photography: due to Instagram’s emphasized policy of photo and video sharing, this popular social media has made a positive impact in the world of photography. The demand for the best quality photo and video has created both virtual and physical employment for photographers all over the world. According to Simplygram, Instagram has also provided jobs for graphics designers who are employed by Instagram users to create logos, banners, and other visuals. Instagram has also increased the number of selfies and, in general, pictures that are taken daily. It has indeed influenced everyone to capture memories and look good while doing it. Also, due to the increase in demand for pictures, the manufacturers of phones have been goaded into making phones that have a high camera and video quality. Each year, millions of new phones with better camera quality are created, and a lot of people spend money buying these phones to meet up with an Instagram photo and video trend. After all, if your phone camera isn’t good enough, your pictures and videos won’t be appealing. And if your pictures and videos aren’t attractive, how else are you going to get maximum engagement from your Instagram friends and followers.
- The influencer industry: although the influencer business has been in existence before Instagram was founded, it has tripled over the years due to Instagram’s popularity. Before Instagram came to be, the influencers were bloggers, few celebrities, and famous figures. However, in recent times, due to Instagram, a lot of people have become influencers in different niches.
- Marketing and advertising: Instagram advertising and marketing are closely related to the influencer industry. Influencers are famous figures who can influence a number of people to make certain decisions. The act of paying an influencer to talk about your brand and your product can also be likened to marketing and advertising. Most companies now carry out endorsement through Instagram and other online platforms.
- Reveal cultures and new tourist destinations: the unrestricted communication that comes with using Instagram has revealed a lot of cultures that the world never knew about. The African culture, the Indian culture, the Brazilian culture, and many other breathtaking cultures have been revealed, all thanks to Instagram. In addition to this, new tourist centers from all over the world have been revealed through Instagram. Tourists testify that the courage to visit new places is increased tenfold by the pictures that other tourists post about a particular location.
- Improved fashion: Instagram has greatly improved the fashion industry at large. It has allowed users to view all the latest fashion trends as they are released.
Main ways Instagram is entertaining
Instagram is popular because it keeps its users well entertained. The different ways that Instagram users are entertained will be briefly discussed below.
- Celebrity news: Instagram is one of the few social media platforms that allow fans to have a close-to insider view of what their favorite celebrity’s life looks like. It also provides a rare opportunity for stars to reply and chat with their fans, either in the comment section or in the Direct Messages (DM’s). This unique opportunity on its own is what gives Instagram an edge over other social media platforms.
- Gives a view of every part of the world: travel influencers and other travel guides on Instagram provide entertainment and news about various beautiful places in the world. Instagram users, especially those of them that have not gone out of their home country, can proudly tell you all you need to know about another location in the world. Where do they get this news and entertainment? On Instagram.
- Making new friends: like many other social media platforms, Instagram creates an avenue for its users to meet new friends. Instagram was rated among the top five social media platforms with the most significant number of audience from different parts of the world. Therefore, another form of entertainment that Instagram gives is an opportunity to make new friends from all parts of the world.
What is Instagram’s mission?
Instagram’s mission is written in its mission statement: to capture and share the world’s memory. Instagram is one of the few popular brands that haven’t lost sight of its mission. This is seen in the emphasis placed on the use of photos and videos over texts to share memories.
In conclusion, we can definitely tell that nowadays Instagram is the next level of entertainment. Not only is Instagram used as an avenue to share your personal lives with the world, but Instagram has also grown so vast that popular brands have employed its platform to promote their products. This can be done through the use of Instagram growth services and other organic Instagram growth methods.