Although it is the oldest retailing strategy in the book, Search Engine Optimization or SEO for short still remains the most useful and needed strategies for all advertising experts. However, with all the advancements in technology, it is quite natural that the SEO strategies change each year.
Hence, if you are searching for the best trends that will improve your advertising aims and strategies, this article might be extremely helpful for you. The article below will feature the most suitable search engine optimization strategies for this year. Let’s take a closer look at the list of trends:
1. BERT & User-Focused Optimization
Google revealed the Bidirectional Encoder Representations from Transformers or BERT for short, to learn and understand the purpose behind what people are searching for, hence, with this tool, they can be better at helping people find the information they need.
This is why you and your marketing team needs to focus on consumer-focused optimization, and it is also important to have a clean site interface and clear content delivery. Also, all the search inquiries will change from keywords to an optimization that is a bit more intent-based, hence, the team in your company must closely monitor how does a particular search engine discover, crawl, store, and deliver the information and pages people wanted to see.
3. High-Quality, Optimized Content
Now, this trend is firmly connected to BERT, and it is also the best way for your company to benefit from BERT’s algorithm. Producing high-quality, optimized content that is valuable and relevant will do wonders for your site’s ranking, and by producing content that has a natural flow, as well as understanding the importance of keywords in the article, you can, in fact, understand the importance of specific words when someone searches for a specific term. If you need a fast and simple way to optimize your web pages and discover thousands of keyword opportunities, click here.
3. UX & Technical SEO
Besides focusing on the things you post and the BERT algorithms, you must, I repeat, you must also concentrate on the consumer experience – whether it is the loading speed of your site or the general engagement activity – there is nothing more essential than improving the experience of your website visitors.
This process also includes connecting individuals who have visited your site before and remarketing content to those people, and you should also personalizing it to fit their demands. Of course, you will need to answer two important questions before that – can you provide your consumers with the best experience possible and what are the valuable things people can gain from visiting the website.
4. Mobile SEO is Crucial
Since people use their phones increasingly every day, the largest thing you should concentrate on is making the site mobile-friendly. If people cannot open it by using their smartphones, you won’t gain visibility on Google, Bing, or a different search engine.
This is why your marketing team should concentrate on these trends and build a site that is first compatible with phones, and then with computers and laptops. This will make the process of optimizing the speed easier and simpler. Also, during 2020, you should use the data you collect wisely, especially since it can improve your overall website.
5. Structured Data
The most crucial thing about your SEO strategies is to analyze both the quality and quantity of your data. Monitoring and tracking the consumers’ behavior, using the right methods for researching the keywords, as well as optimizing your site will move your strategies in the proper direction.
In order to do this, you’ll need to determine the data sources wisely and carefully. This can aid in identifying common problems like why users purchase a specific item or why do they spend more time on the landing page instead of a different one. Knowing all there is about the collected data can assist you in creating a better site, as well as making better decisions for your business in general. If you wish to see the professional services you might want to opt for, check out seowebsitetraffic for more information.
6. Entity & Knowledge Graph Optimization
You might not know this, but, 46 percent of all queries done on Google have local intent. And, the authority of local companies will be the most important thing for achieving higher ranks during this year. For instance, if you are looking for a Chinese restaurant in New York, then “Jimmy Best Chinese” will come out first. Now, you might be wondering why does this happen? Well, the answer is actually quite simple.
That particular restaurant is a local one and people love going there because it is in their neighborhood and they have been going there for years. This is why Google ranks it higher when looking at the local searches. The entity is determined on the basis of popularity and engagement.
The entity’s popularity can be decided on the number of mentions your business has over various social media platforms such as Instagram, Twitter, YouTube, Facebook, as well as websites, articles, blog posts, forums, and of course, videos. The engagement is determined by the positive reviews, recommendations, how many users saved your contact and information or social media posts, and so on.
All of the previously mentioned things can influence the popularity of your company, hence, this is, perhaps one of the things that you should focus on more than others. This is why it is important to motivate people to mention your brand, as well as recommend it to other people.
As you can see, there is a wide range of search engine optimization trends that you can implement. Now, this does not mean that you should implement all of them right away, however, if you did not implement the ones that are labeled above as “most important”, you might be missing out on a lot of things, as well as benefits.
So, now that you have learned what your business should focus on, do not lose any more time. Instead, start thinking and planning your SEO strategy, one that will take your marketing efforts to the next level – and by properly implementing the trends from above, you can also improve your sales, hence, your overall revenue.