A business website is important for a solid web presence. It expands your brand coverage and makes your business easy to reach out to consumers. Not only does it act as a platform of communication but it boosts your business growth by funneling potential customers to your sales channels. Most businesses ,however, do not realize the prospect of having an online presence and lose incredible opportunities they have not possibly imagined.
But having a website doesn’t necessarily relate with running an effectively successful web presence. There are many components such as stunning graphics, immersive layouts, attractive high converting landing pages, powerful sales funnels, optimized call to actions (CTAs) that convert like crazy and intuitive widgets allowing customers to share their valuable feedback and make contact. For the purpose of creating a smooth user experience, many business websites choose attractive angles of product images. For outstanding examples visit Front Signs.
There are few simple yet effective ways to transform how your business website functions and how it can make your business scale to new heights. Scroll down to read below!
1. Incorporate Media Features for Trust Building
Trust is hard to earn. For new businesses looking to find customers online – it is difficult to establish trust among visitors. Since the internet is full of scams, shady products & services, and people looking to take advantage – trust is something that is hard to overlook. It can be a single attribute that determines whether people will buy from you or not, or if they will become your loyal customer.
This is where media features can be evident to show the business is trustworthy. In their first few visits, people are trying to learn and gather more and more about your business. And having a verifiable mention or media feature can be a fantastic start to building trust. This can be press mentions, publications on news websites, and press release links that adds credibility to your portfolio. You can take advantage of this technique by strategic placement of media logos embedded with links – so visitors can create a favorable perception about your brand or business.
2. Showcase your Best Work or Portfolio
Trust is important but it is not the only thing that would convince users to trade. Before purchasing, or even before sending an email – the user wants more and more information in hand to have a clear picture of what you offer, how it is different from others, if it is really worth the time & money spent, and whether you can deliver the final result – It really matters. A good business website must cover all these challenges by presenting your best work with a dedicated landing page. Focus on picking the best and high quality images for your portfolio and blend them with impressive content that is easy to read, free of typos, and is actually a reflection of your brand.
3. Consistent Colors, Typography and High Quality Graphics
Poor quality images, inconsistent colors, and fonts that look similar to others on the web would take your business reputation a hit. It is as important as having a good structured website and visually striking layout. Having a consistent overall design blended with brand colors, unique fonts and high quality images would echo your brand into the mind of users even when they are not there.
4. Put Customers Feedback in Spotlight
Putting realistic and unbiased information on the website helps bolster trust and make your website feel more authentic. People like to read reviews or testimonials before making a purchase. The more reviews they read, the more your business looks favorable and credible.
Testimonials or reviews however must be from verified sources and look authentic. People are getting smarter and it is not easy to convince them with something that is purposely written. Remember reviews are an important metric of reputation management for websites. And it is important these reviews look terrific
5. Outline Brand Story
A brand story is useful in making a long term connection with visitors. You can creatively speak about how you emerged as a business, what inspired you to launch the product, or a unique part about your business that helps users to make connections with your business by relating your story with their own. Sharing valuable pieces of information in the form of vision, philosophy, or a short humorous story will give you web presence a personalized touch that would make customers keep revisiting the website.
6. Social Proof and Verified Contact Details
Social proof is one of the imperative components of a successful business website. It accommodates information that leads to transparency and a concrete assurance – your business is reputable. Crafting a positive experience on the business website can significantly amplify conversion and purchase rate. And your social proof has a vital role to play. Add links to your verified social media account and make sure they are clearly visible. You can also place badges for trust guarantee, awards seals, or a widget embedded that reflects your association with major organizations in the industry.
7. User Experience (UX)
User experience (UX) revolves around site speed, easy navigation, and a modern responsive design. User’s entire journey on the website is driven by these factors. And these factors significantly contribute to how your business website feels and performs for users. Remember even the smallest details matter when creating and crafting the experience the user imagines and it is critical to exceed their expectations.
In the digital world we live today, it is entirely impossible to stay off-grid. Make sure your business is connected with the world of web possibilities. Your website is supposed to act as a chain of growth by presenting, transacting, and communicating invisibly behind the curtains.