How to Make Sure Your Startup Doesn’t Fail


We all have an entrepreneur that lives inside us. Many people follow this entrepreneurial spirit and start developing goals and dreams to achieve. All of those who convert their ideas into reality need to be cautious of how rocky the road might be. Those who follow their inner entrepreneur often start following their passion for their first startup business. Unfortunately, it may surprise you, but 90% of startups fail.

For your inner entrepreneur, here are tips to consider to help you make sure you become part of the 10% successful startups.

Set Your Mind Straight

Source: pixabay

Living through your entrepreneurial journey is certainly going to be a thrilling experience. However, you need to be resolute. Just like any other decision you make, you need to set your mind straight before taking any action. For your startup business to have a solid foundation, you have to figure out what the essentials are. Moreover, you need to be doing something you are passionate about because if your heart isn’t in it, then it’s not worth it. If you think about it, any startup will require more than 40 hours of work per week, and this is why it must be something that you’re passionate about so that you are able and willing to spend that much time committed to it.

Develop an Efficient Marketing Plan

Source: pixabay

Marketing is one of the important elements in any startup business that should not be taken lightly at all. As a matter of fact, you need to focus on its efficiency and on how to develop it. An efficient marketing plan is one that suits the trending environment. Many startups nowadays use the aid of influencers and bloggers for marketing their business. As mentioned on, influencers help startups resonate with their target audience due to their vast yet specific reach. Ultimately, you will find it very efficient to target your clients through bloggers or influencers. The bottom line is, you need to keep up with what’s good and new to attract potential clients that your startup needs.

Always Keep Your Market Research Up to Date

Source: digitaltheme

Doing your research is key. Before you make any decisions for your startup, you need to weigh out the pros and cons to determine if it’s worth it or not. Your market research can aid you with this decision-making dilemma. Researching the market will let you identify your competitors and know what clients like and dislike about certain products and services. Knowing what your competitors present and what your clients need will give you the chance to work for the best output. Good market research keeps you informed with all of the updates that will help you improve your startup. Up-to-date market research will prepare you against your competitors and give you an idea of what you will be going through.

Stabilize Your Finances

Source: financesonline

An efficient financial plan is one of the keys to your startup’s success; after all, it’s all about cash flow. Make sure you set yourself a strict budget to stick to while also having some emergency funds on the side. Many driven entrepreneurs put all their funds in the startup and completely forget about having any backup. You need to allocate your funds properly and have some set on the side for when your startup goes through any hard times. If you feel lost trying to set up your finances, hire someone experienced in startups to manage them.

Stay Dedicated but Give Yourself a Break

Source: entrepreneur

Your startup is not going to be a 9 to 5 job; at least not at the beginning! That’s why you need to figure out how to adjust your life around it. Being committed and dedicated to your startup is one of the reasons it will succeed. Working hard through it all will pay off when you see your startup becoming more successful. However, you must not lose yourself in it. It is very important that you remember to take a break and rest to be able to gather your thoughts and ideas. In fact, if you fail to find yourself some time to recuperate, you will inevitably suffer from burnout, which will negatively affect your startup. So, you need to keep in mind that it is totally fine to have a heavy workload as long as you also make sure to find time to unwind. You can find more tips and information about the business plans and ideas from the persons who are already successful. Gary Ng is one of them and it is worth seeing what he has to say about this.

Create an Online Network

Source: dazzlepop

Social media is becoming more powerful with each passing and this is something that you can take advantage of for your startup business. An online network will help you in different ways. First of all, it will make it easier for you to connect with potential clients. Creating a developed online network will give your clients a sense of reliability and attract them to your product or service. It does not only connect you with clients, but it also connects you with your target employees, partners, providers, and anyone who can promote your business.

Surround Yourself with Supportive People

Source: unsplash

The right people are those who benefit your startup and act as their support system. The more of those people you have around you, the more likely your startup is to succeed. Make sure that you surround yourself with the right choice of people. In addition, never underestimate someone’s potential and good intentions toward you and your startup. However, do not confuse support with blind ‘yes men.’

Startups are not smooth sailing journeys. Things may seem perfect and then start going south. However, that fact does not mean you should not keep on trying until you make it. As long as people can have successful startups, then so can you. With all the ups and downs you may face, get back up again, and keep trying. You owe this level of hard work, dedication, and commitment to the entrepreneur that lives within you. Nothing worth having comes easy and obstacles are inevitable. But remember, if you’re not willing to go too far in life you will never go far enough. Stay focused, persevere, and success will surely follow.