Nowadays people are choosing to launch fundraising campaigns so they can show their support towards different organizations, raise money, and state their opinion. Luckily, there are many donors that are selfless enough and they do everything they can to help the less fortunate.
If you are interested in launching a successful campaign, we are here to help you! In this article, you will be able to learn how to do that and what are the most important things you should pay attention to. It is said that the best way to make a statement and to show that you are cherishing all the people who are helping, is to recognize and thank them by putting engraved bricks with their and their brand’s names.
Target the right audience
No matter what kind of event you are planning, you need to have a good marketing campaign. This means that you need to engage and interest your audience and to make sure they know what your goal is.
The best way to do that is to share your story and to visually represent what you are fighting for (or against). Target people via social media networks and try to be as descriptive as possible.
When you share the story and why you are doing that, they will be more likely to relate. You should show images or videos of the cause and how your campaign can help others. Before launching everything, look at the whole plan as a user, not as someone who is creating the plan. Ask yourself, would you be interested in knowing more about this cause? If the answer is yes, then great, you can launch it. However, if the answer is maybe, then you need to go back to the drawing board.
You can also A B test how people react and respond to your campaign and if they are interested in what you are offering.
Remember that you are subtly reaching out to potential donors, so find a way to target them as well. Experts suggest that everyone wants to be recognized when they do something nice, so you can offer them personalized pavers or bricks to be presented at the venue where the fundraising would be held.
Focus on targeting people, both online and offline
When you want to unite people for a noble cause, you need to target them both online and offline. You should reach out to them via posts, messages, and emails, but remember that if you want to raise some money, you need to gather them in one place.
When people are targeted only online, they may skip your posts and think of excuses. However, when you do your fundraising in one place, you will be able to talk to them personally and explain why their donation is important.
So, if you want to have success you need to have a venue. In case you don’t need to rent a place and if you can hold the whole event on your premises, then you should put some thought into the decorations and look of the whole place. However, if you don’t have your own space, then it is best to hold the fundraiser at the place where the money will go.
For example, if you want to raise money for a local library, then you should do it there. That way donors will see where their money will go and what is the goal for the whole event. Don’t forget to find a way to thank people for their donations in a permanent way.
Polar Engraving suggests that the best way to show permanent donor recognition is by putting signature brick engraving and thank those who made the biggest difference. This is something that will appeal to most big companies, as it is a free form of marketing.
After you’re done with the marketing and choosing the venue for the event, you need to invite people. You should think if you want to invite everyone who sees your posts, but experts suggest that it is better to target specific people who are more likely to make a donation.
You should always print out invitations and make them appealing, but not luxurious. If you spend too much money on expensive invitations, it will seem like you are missing the point of your own event. Because of that, try to collaborate with companies and ask them to make their donation by helping the event come true. You can do that with the invitations, catering and even lights and music.
Booking successful bands, singers or entertainers will make people more interested in your event, and if you can do that for free it is going to be even better. You should also try and target celebrities and create special invitations for them.
Limit the number of guests between 50 and 200 people so that it is not too crowded, but still full. When you allow everyone to join, it does not guarantee that you will raise more money.
The success of the campaign is measured by how much money you are going to be able to raise, but you should also make sure that people are going to continue donating money for other noble causes.
You need to make the bigger donors feel special and to make sure they are appreciated. Apart from engraved pavers, you should think about getting some plaques that will have their names, and you can either give them to the special donors or put them somewhere where everyone will be able to see them.
Don’t forget to thank them, and tag them via social media and if you have a website, then you should put their names there as well. The statistic shows that when people see how much money others give, they are more likely to try and “beat them” by giving more money.
Be careful if you plan on making this a competition, as it might backfire. In case you want to combine marketing with some light competition, you can add special awards. For example, the person who donates the most will get their name put on personalized bricks that will be added to the wall in the venue.
Launching a successful fundraising campaign is not a hard task, but it requires a lot of planning and some time. Make the plan beforehand and prepare for everything that could go wrong. Make sure you target the right people and that you reach out to them personally.