With the rising use of smartphones, customers nowadays expect high-quality when it comes to content marketing – especially since newspapers and billboards are not enough. This is one of the reasons why smaller, medium, and larger companies started turning towards video production businesses to communicate their brand’s message.
If you want to tell your own story by using recorded footage, then you might find this article quite helpful. The text below is going to feature some advantages of hiring a commercial video production company, as well as some things that you should consider before opting for the said company. Let’s take a closer look at the article:
First Things First – What is it Exactly?
Simply said, video production is well, the process of recording and creating a video. Whether you are looking to make a business overview, a product or service demonstration, or a video that can boost your brand awareness, there are literally thousands, if not millions of things that you can do by recording these footages.
When you think about it, there is no tool that is more powerful than videos, especially since you’ll be in charge of the entire concept, which means that you can choose how a particular thing will be displayed, as well as what feelings you want to evoke in people watching the content you posted. However, before you start making these footages, there are some things that you must consider.
What Can a Commercial Video Production Company Help With?
The first thing you should know is that commercial content plays an incredibly important role in company growth and it is one of the best ways to represent, as well as sell your products and/or services. As you already know, producing a video that is high in quality can be an extremely daunting task, and that is why you might want to opt for a company that will help you create footage for your business. So, what are the reasons why you should choose to hire these professional companies?
- If You Do Not Know Where to Begin – one of the most common reasons people opt for hiring these companies is that they do not know where to start, and a commercial video production company will be able to give you some starting tips and ideas that you can then realize together.
- If You Have a Specific Budget – if you have a tight budget or a specific one, it might be a bit difficult to figure out what is the best way to use those funds. However, hiring a company means that you can get the most out of what you are paying for. Additionally, you’ll know exactly what you can get.
- You Do Not Have a Team For Creating Content – if you do not have a marketing team that can create the content you need, then you should definitely choose to hire these services. The people working for the production company can create, manage, direct, and edit everything on their own. If you want to see what services you can opt for, check out l7pic.com for additional information.
The Advantages That You Can Gain
There are hundreds of advantages that you can gain from opting for these services. However, the most common and beneficial ones include:
1. It Can Drive Traffic to Your Website
Did you know that video content accounts for 2/3 of the entire Internet traffic? Yup, it is true. Now, you might be wondering – but what does this situation mean for my business? Well, it means that if you are not using and implementing content wherever you can, you’ll probably lose a lot of potential clients, as well as traffic to your site. And, by having more traffic on your site, you can easily increase your sales, which in return increases your overall revenue.
2. It Gets Shared More, Meaning That You Can Gain New Customers
If you do not implement interesting footage into your online marketing campaign and efforts, you won’t get as many shares as you want. And, according to various research, a short clip is seven times more likely to be shared than images or links. This means that the footage you record needs to evoke a specific feeling in your customers, which can in return inspire than and encourage them to share the clip with their social media following. This can lead to more clients, as well as increased brand awareness.
3. Your SEO Ranks Will Be Higher
Using the services commercial film production companies offer will lead to an increased ranking in the search engines. This means that people do not have to search endlessly for a clip they want, instead, they can easily find your business by searching for specific keywords implemented in your description or title. This can also help you get ahead of your competition.
4. It Has The Power to Change The Potential Customers Into Loyal Ones
As you already know, the goal of any advertising campaign is to convert customers. And, videos can do this – efficiently and powerfully. In fact, based on the data from a recent study, if you implement a clip on your landing page, you can convert traffic into customers by 80 percent! This simple strategy will double your customers, and with the customers, your sales and revenue.
5. It is Compatible With The Smartphone World
As previously mentioned, people use their smartphones every day for a wide range of reasons. One of those reasons is to access websites and content. And since people carry their phones wherever they go, they’ll also regularly watch clips as well. Hence, you should definitely ensure that you incorporate at least one or two clips on your landing page, as well as other pages on your website.
As you can see, there are various things a commercial video production company can help you with. They will not only record and edit the video, but they will also give you various ideas that you can use for visualizing your content. So, now that you know what these businesses can provide you with, do not waste any more time. Instead, start searching for a commercial video company that will be able to turn your idea into a reality.