The field of digital marketing is slowly evolving. And to stay ahead of the curve, it is essential to constantly implement the new methods. Today, we bring you the best digital and graphics marketing trends.
By following the traditional methods, you are keeping your brand from reaching its full potential. Now, there are possible chances that you will not be aware of the new trends and think of traditional methods to be still prevalent. But, your competitors are implementing new trends and methods and giving their brand the required exposure. You can know more about this at DIGITAL MUSCLE.
The new graphics and digital marketing trends 2023
1. Shoppable posts (social commerce)
If you have an online business, then you must understand the importance of social media followers. If you have been in this business for long, you will realize how difficult it is to gain followers.
Social commerce is how you can buy products from social media ads and posts. As per research, more than fifty-four percent of people present on social media buy their products by seeing the ads displayed on their screens. Hence, rest assured that you will be able to earn good revenue by employing this method.
You need not have an eCommerce store. As long as you have products to sell, you can implement it to earn great profits using social media.
2. Direct messaging
If you are active on Instagram, you must have noticed brands pinging you to buy their products and then advertising it on your profile. DM or Direct messaging is one of the latest digital marketing trends of 2023.
With a view of driving more traffic and increasing their customers, brands often resort to messaging people on Instagram.
Well, not only Instagram, this trend has now spread to other social media as well. You might have come across brand promotion posts on other messaging apps like Facebook, Viber, Whatsapp, Twitter, etc. DMing the customers is viewed as a way for the brands to build effective relationships with the customers. To learn more about influencer marketing visit A&E.
Influencer marketing is prevalent in the world of digital marketing for a long time now. It has been quite successful too. As you must have witnessed, the famous actors and models advertising a particular product and the popularity of the product soaring high.
However, these famous personalities charge quite a lot. Now the brands have switched to the micro-influencers, one who has fewer followers than the big names but have more time to invest in promoting the brand’s products.
Brands often send free samples of their product to the influencer. In return, they post a review of the product on their page or channel.
Micro-Influencers have fewer followers than famous personalities; however, just enough followers increase the brand’s popularity. They generally focus on a narrower niche, and thus their entire lot of followers get influenced by that particular product. Then often get sponsored by numerous brands in their niche.
4. Omni-Channel Marketing
You must have heard of online marketing and offline marketing, so what is omnichannel marketing? It is the integration of both online and offline marketing. You go to the store, and there you touch and feel the product and see it, having a complete idea about the product.
Instead of buying it, you come back home and check on the online site what its price is and where the price is low compared to the price displayed in the store you buy from that particular online store. All the large eCommerce companies have opened large showrooms so that you can do omnichannel marketing.
5. Artificial Intelligence
Marketing is going to be very intelligent in the coming time. An example of this is the recommendation engine, that is, the search engine. It suggests you buy products that you may like. Facebook recommends you send a connect request to friends.
The example of this system can be perceived right before your eyes when you type in something on the Google search engine, and at times, you might have noticed it come up with a “Did you mean…” bar. There, that itself is the boon of Artificial Intelligence.
Moreover, it possesses the capability to come up with the correct search results. The system tries to link the search for identical articles with the possible keywords given in the search bar.
With the help of AI, the brands will have an idea of what the customers want and which type of product they are following forward to buying. With this information, the brands can easily formulate those products and close the gap between the customers’ demand and the supply.
6. Augmented Reality
Augmented Reality helps to build a digital world before your eyes. Must you have heard of the game “Pokemon Go”? The game was one of the first fields where this technology was used. This technique works through the camera. Also, Instagram and Snapchat provide live face stickers utilizing this technology.
Customers want to experience the product before purchasing. Imagine you go to the store of furniture. Ikea is an example. If you point the phone to the furniture, you can see how the sofa set will look in the living room, and if you like it, you can buy it. With Augmented Reality you can have a 3-D view of the product which you wish to buy. People are often confused about the dimensions of the product, the original color and so on. Say, if a product says it is 5 inches long, most people will not have an idea about its actual size. In such a situation, the Augmented Reality comes handy. You will notice a 3-D structure resembling the product present right infront of you.
7. Sentiment analysis
Humans are always curious. They are always thinking about what the person in front of them is thinking. To solve this problem, machine learning technology comes handy. Sentiment analysis uses data-collecting tools and various algorithms that help record the online responses on the brand’s products and then evaluate to understand the needs and requirements of the customers.
There were some of the trending graphic design and marketing trends for business in 2023. Up your game, implement these technologies and notice an increase in your profits.