The current SEO landscape is focused on optimizing the look and feel of your practice’s site and overall web presence by using the local SEO best methods to ensure you are found online. It is essential to choose an SEO company for your dental practice that employs ”white hat” methods (those that are recommended by Google) and will provide you with long-lasting benefits as the algorithm evolves.
Here’s a step-by-step guide to efficient white-hat SEO strategies for dental practices.
This is part of the Dental Marketing service based on the Service Plan you select.
Do you know what SEO for dental means?
SEO for dentists or dental SEO, is a method of optimizing the dental practice’s website in order to make it more search-friendly and the users in order to boost the visibility of the site in search results for Google, Yahoo!, and Bing. Optimizing can mean making the website responsive to mobile devices, more efficient and more beneficial to prospective clients.
Why is SEO crucial to Dental Marketing?
Your business requires customers who seek out the latest treatment options. Patients use Google to find dental treatment. These people have accepted that (in their minds) which is why they’re researching on Google.
If your site is the first one to appear in the search results on Google (outside those paid advertisements) There is a good chance that these patients will choose to reach out to you. They didn’t come across you through ads, and therefore they don’t feel they’re being sold. This makes them more comfortable with Dental Practice. This kind of marketing strategy draws patients to visit the Dental Practice instead of pushing them to make a decision.
These types of prospective customer inquiries don’t just increase your sales, but they could also improve the morale of your team. The team members will have the pleasure of talking to patients who are enthusiastic, which will make them feel more efficient and productive. Together, you can serve motivated patients as opposed to trying to sell to people who aren’t interested.
As a Dental Website Marketing and SEO company, we employ an entire team of Google SEO experts with more than 20 years of experience in the field of dental search terms. We have secured more than five thousand page one Google rankings for dentists from 500 in the organic, natural and Google map listings. In addition, in these listings, we’ve achieved over 1,000 top rankings. These rankings are not based on paid Google advertisements (pay-per-click) as they are entirely natural results, based upon Google’s algorithms.
As a company we are aware of the challenges faced by dentists (we have relatives who are dentists) We’re well-aware of the compliance needs when it comes to content marketing. We know the difficulties that owners and management teams are faced with and know that you’d rather not be bored writing blogs or navigating the maze of jargon-filled SEO reports. We’ll help you take you to the top of Google so that you can concentrate on the things you enjoy doing?
We’ve worked with all kinds of dentists (Orthodontists, Pediatric Dentists, Oral Surgeons). We’ve created brand new practices, including new websites, from the ground up in the most urban areas. Learn about case studies of the results and the return on investment!
Dental Seo Marketing Starts With Great Content
The days of metatag and keyword stuffing manipulations. Now, Google and other search engines monitor what your website’s users actually do on your site.
- Are visitors able to arrive, but promptly leave?
- Do users visit more than one site?
- How long do users spend on the website?
- Do they view videos or interact with the video or the
- Are they returning customers of the website?
These are more trustworthy indicators of the authority of a website over questionable link construction methods as well as other dubious tactics used by freelance mercenary SEO consultants.
Dental Marketing begins with quality relevant content that is presented in a user-friendly design that is geared towards the actual issues of potential new patients.
On-page Seo Best Practices
Of course dental search engine marketing doesn’t have to be only about engagement. First, you need to bring people to your website in order to become engaged. On-page SEO is the method you integrate on your site to increase the rankings of your site. Here are some of the guidelines we use to optimize client pages:
1. Start by using the correct keyword.
The correct local SEO method is crucial to ensure that you are found on Google. It is important to zero those “money” keywords and then begin adding relevant keywords. While doing this you have to be careful not to dilute your content. If Google detects that you are manipulating its algorithm by using keywords without a natural way, you could be disqualified. If you’re located in Columbus, OH and you are optimizing your homepage. Your key words for money might comprise “dentist columbus, OH” and other related keywords might include “columbus teeth whitening,” “best dental care columbus,” and “quality dental care in columbus, oh.”
2. Pay attention to your directions
Be sure you include headings (H1 H2, H2, etc.) in your web content. This makes it easier for your site to check for Google’s algorithm. This also provides a more friendly experience for users, which is crucial if you want users to be engaged, and eventually, turn into new customers.
3. Link your pages to other sites
Linking other pages to your website can bring many advantages. It increases engagement by encouraging visitors to browse several pages. It also assists search engines crawl different pages on your website more quickly. For instance, if you have a page on teeth whitening that mentions it on your main page for services be sure to include a link to your own dedicated “harrisandward” page.
4. Use outbound links sparingly
Linking to other websites that are related to your area of expertise is a signal of relevancy to Google. It is also possible to link out to sites that are focused on your local market. This will allow you to achieve local search engine rankings and dental related keywords that you’re hoping to rank for.