Nowadays, everything is going digital, and the only way to attract people is through good graphic and web design. Think of your website or your page as a virtual place. Like any real place, you need to decorate or design the place in an inviting way to attract customers.
The same is true for any website or online platform. In addition, you need to keep your website up-to-date and improve the design from time to time. Here are some web design tips to keep your website relevant and appealing in 2023.
1. Get Rid of Stock Images
In the past years, minimalism has often been the way to go for overall designs. As such, people no longer want to see stock pictures lurking on websites or hard-to-read and fancy fonts. Instead, a clean look with a thematic color tone is the way to go. What appeals to people are helpful infographics and great photos, according to D-Kode Technology, a company that specializes in website design and development. This professional yet straightforward look will elevate any business website and increase traffic to the page.
Even if the images aren’t that professional, but still custom-made, that can work out as well. For instance, Tim Urban has drawn in Paint tiny humans for his blog, and he has created a whole army of them. It is unique, you will not find them anywhere else, and they are well made no matter how cartoonish they look.
2. Use Social Media Buttons
Everything can be tied in with social media. This gives your business a chance to interact with people and cultivate a relationship with them. Making sure that your customers can trust you is a big part of building a list of loyal clients. Of course, people won’t trust you if they feel like you are not focused on addressing their needs, so social media is a great tool to get in touch with people. Additionally, by encouraging prospects to follow you on social media, they’ll see what your business is all about and the services that you provide. This encourages them to do business with you.
Which social media you will use, depends on the website that you have and what you want to achieve with that campaign. If your goal is to attract more views to your website, you can focus more on content instead of advertising sales directly. However, if you want to extend to your social media and sell directly over Instagram, you can simply advertise directly, submitting your product photos with pricing below and organizing giveaways. Any social media outlet is a story for iteself, something you have to destinguish. You don’t need all of them.
3. Implement SEO Practices
When it comes to web design, appearance is not the only thing to focus on. Content also matters. As such, make sure to use SEO practices so that the website will also be visible to people. Even if your website is brilliantly designed, if it doesn’t appear in the search results, then all your efforts might’ve gone to waste. This is why it’s essential to use keywords and make sure they are also included in your image attributes. This way, when people search for something or type a query into the search engine, your website will pop up in the results.
To do this, you will need to find a great content creator. If you want to speed up the process, you might as well find several writers, a content manager, an editor or a proofreader and have the entire team dedicated to creating content for your site. Instead of one writer delivering 1500-2000 words of quality articles in a day, more writers with double, triple or quadruple that number. Also, Google will notice your activities and therefore award you, especially if you respect the SEO rules.
4. Navigation is key
People from different walks of life will most likely visit your website. Therefore, it is crucial to keep in mind to design your website in a way that is easy to navigate. You need to make sure that anyone visiting your website can go through your website with ease. The rule of thumb is to keep it simple and make sure that it’s organized. If your website users cannot see what they are looking for, they will most likely leave your website.
Speaking of navigation and optimization, make sure your site is mobile-friendly. Mobile technology has gone far out and we are basically equipped with minicomputers, always around us or in our pockets. Often, if we want to see something, or check something which doesn’t require lengthy research, we use our phones instead of our laptops, or PCs.
Make your website/business available for people to access over the phone, make it easy to navigate and you will see some large progress.
So there you have it! The key to building a successful online business lies in the four images above. Of course, it takes quite some time and effort to develop these, but this is the basic structure you can use. To revise – using stock images isn’t a good way to go about your photos. In the beginning this might be acceptable, but think of some other way to make your site come alive.
Other than that, make your presence on social media outlets known in order to reach more people. Most sites people visit anyway are through social networks, YT, etc. To keep the visitors appealed to your business, product or service, use great content and last but not least, make your site easy to navigate and accessible to everyone.
Following these tips is crucial so that your website would get the most visitors, therefore, increasing your revenue exponentially. In addition, employing the right strategies and choices can show significant changes to your website’s performance and overall experience.