With the emergence of the coronavirus, but also with the full pandemic, lockdowns, and everything we went through, we realized how strong the need and importance of e-commerce sites is. In fact, they are perhaps the most elegant and simplest way to keep things running smoothly even in such situations where you are operating under limited conditions. From that moment, my interest began, but also began to pay more attention to the sale, which until that moment was not seen in that way.
From that moment, more attention was paid to the user experiences, the appearance of the sites, the offer, and all the conditions related to the use of online sales. So businesses have decided to focus more on offering a great user experience and a sophisticated site that will have better value for the users, that is in this case the buyers who buy online. This is where Magento comes in, a platform and service for companies that want to sell online, which offers a number of advanced options.
Magento is a service that offers to easily create your site for electronic sales. It offers all the advanced features and everything that companies need, but on the other hand, it offers the opportunity to create an e-commerce site that will be useful for users, easy to use, and will not cause any confusion among users, on the contrary, will give them the opportunity to shop easily and simply. The possibilities offered by Magento development are huge, and there are many ways to get the most out of it, so today we will talk about the best practices when it comes to opening a Magento e-commerce site. Let’s see more on this topic below.
E-commerce Website on Magento: Best Practices you need to know
When you are designing your next e-commerce website on Magento, it is important to keep the user experience in mind. In fact, it is the most important thing that will sell, generate buyers, and make the business successful. So are you ready to make a quality and useful e-commerce site that every buyer can use? Are you ready to take advantage of all the possibilities offered by Magento? Here are some best practices you can use to make your website easier to navigate and use. Let’s see what you can do.
1. Use clear navigation menus that will be as simple as possible for users
Your navigation menus should be easy to understand and use and this is the number one rule when making a site that should be used by a large audience, especially when it comes to online shopping. Make sure all the buttons are labeled clearly, and that there is no overlap between menu items. Generally speaking, the left bar should contain the main sections of your website, while the right bar should contain any additional features or pages. Try to organize the site in this way and give users space for easy navigation.
2. Limit painful redirects that can distract the buyer
If somebody makes a mistake while filling out a form or trying to purchase something, they will want to be able to fix their mistake as quickly as possible, and you, as the creator of the site, that is, as the company that owns the site, needs to allow that and give that opportunity to the buyer. If your website requires a lot of data entry, try to minimize the number of redirects your users must go through in order for them to get back where they were before. This can be accomplished by using secure forms, avoiding popups and other intrusive ads, and providing helpful error messages when someone encounters an obstacle.
3. Minimize scrolling time, it can even bring you, additional buyers
When someone is browsing your website, they want to be able to see everything at once without having to scroll down constantly forgetting what they need and why they visited the site for commerce. Try to format your pages such that most content is right in front of the user, without having to scroll involved, so things will be much different and much simpler than we imagine. This may involve using narrow columns or spacing out large blocks of text throughout the page instead of cramming them all into the same area. It’s practical, isn’t it?
4. Avoid complicated checkout options that can only turn the user away
Configuring a complicated checkout process can slow down your users’ interactions with your website and ultimately reduce their conversion rates. Keep things simple by using standard checkout options like PayPal or Google Checkout instead of creating custom scripts that require too much input from visitors. This is very useful, and this practice is already applied by some of the largest online shopping chains that have made a step forward in giving users something they need, and something that will make online shopping easier.
5. Use intuitive icons and images, this is the most necessary thing
The visual design of your website should be easy for users to understand and navigate so that they can visit the site more often and also buy from that site. Whenever possible, use recognizable icons and images that will reinforce the overall concept of your site, because that’s exactly what will make the site itself understandable to the buyer. Also make sure all elements – from headings down to buttons – are properly labeled for maximum usability in a crowded web space, but also make sure that they are visible enough, that they are clickable, etc.
Magento is a great example of how you can easily make a commerce site that will be useful, easy to use, and not at all complicated to shop through. That’s why Magento is the choice of many businesses, and we believe it will be your choice to make the best online sales website for your company. However, the most important thing is the satisfaction of the buyers and giving the right offer that the users of e-commerce sites need.