When you are at the very start of your career, it can feel both exciting and frightening at the same time. The job search process is never easy. It takes lots of time and dedication to shape a winning job application, and the hardest part is crafting a resume that will help you land a job.
If you want to get more interviews and finally land your dream job as a digital marketer, there are a few ways to make this happen.
First of all, you need to impress potential employers and recruiters with a job-winning resume. You can write it yourself. Or, to ensure even better results and save your time, you can always get professional help at a resume writing service such as SkillHub. Their team knows what it takes to make you look like the right applicant in the recruiter’s eyes, so they can help you craft a winning resume and land an interview for your dream job.
And there is one more way to boost your chances of success. Putting the right digital marketing certifications on your resume is a sure way to stand out from the crowd!
Top 4 Certifications to Land a Digital Marketing Job in 2023
Digital marketing is an ever-changing field. Thus, today, employers and recruiting firms are constantly seeking top-level talents who keep up with the latest industry trends. And taking courses is the best way to show that you are up to date with innovations and do your best to stay on top of the competition.
But what courses to pick? Having a huge range of options it can be hard to make up your mind. To help you get on the right track, we’ve created a list of the most authoritative certifications that will get you employed in 2023.
1. Google Ads Certification
If you really want to engage and impress recruiters and make them want to offer you a job, then the first option from our list is a wise choice for you. Modern marketing specialists are expected to be well-versed in various tools, and Google Ads is one of the most vital ones.
A good digital marketer should know this tool as the palm of their hand. A strong Google Ads campaign can bring a company a variety of benefits, so knowing how to use this tool right is crucial for winning a job.
Having a Google Ads certification listed on your resume is a sure way to show that you have advanced knowledge of this tool. This will definitely improve your resume!
2. Google Analytics IQ Certification
Another Google tool that is widely used by digital marketers is Google Analytics. Thus, having a proven knowledge of this tool will also set you apart from other candidates. So this is another certification that will make a worthy addition to your resume.
Luckily, Google Analytics Academy offers specialists a wide range of courses that will help them advance their knowledge and keep up with trends. Here, you can find courses for beginners, as well as Advanced Google Analytics classes for those who are already familiar with the tool and want to raise the bar. And the best part of it is that these courses are absolutely free of charge!
3. HubSpot Content Marketing Certification
When it comes to the digital field, content plays a huge role in marketing. Content is what influences all spheres of your marketing strategies, and that’s why a good specialist must be well-versed in the essentials of content marketing. That’s when this next course can come in handy.
HubSpot’s certification covers everything you need to know about the best content marketing trends, strategies, and practices. During the course, you will learn how to make the most of your content and reach the best ROIs with ease. And, we have to say that this certification can’t but look good on your resume.
Besides, HubSpot has a variety of other marketing programs that will also help you become a better specialist. And most of them, including this Content Marketing course, are free of charge!
4. Digital Garage: Fundamentals of Digital Marketing Certification
One more way to prove your level of qualification and highlight your experiences is to get this next certification. Digital Garage is another program provided by Google. The program covers all the essentials and basic concepts that every specialist should be well aware of.
Digital Garage is perfect for beginners. There is a wide range of topics and courses that all can help you get an introduction into the field and become a better specialist. Besides, just like all the rest of Google’s courses, it will make a good addition to your outstanding resume.
At the same time, it can also come in handy for established professionals who are just looking for a way to keep up with the latest industry news, trends, and best practices. And it is absolutely free of charge, so there is nothing that can possibly hold you back from advancing your skills and knowledge!
The Bottom Line
There is no need to argue with the fact that multiple different certifications give you a competitive advantage. They put your best professional qualities first. Also, listing them on your resume can give you an upper hand over other candidates. However, despite all the benefits of showing your certifications, how to know for sure which ones will help you stand out?
Today, there is a huge number of courses for digital marketers. Each and every course will claim the same benefits. In such a wide range of choices, making your best pick can be pretty hard.
Hopefully, this article will help you make the right choice. Of course, there are plenty of other courses and programs that can help you advance your career. But, in this list, we’ve gathered the best options that will definitely put you in a good light in the eyes of hiring managers. Consider different options to find what works best for you and you will succeed!