The ongoing pandemic has been hurting millions of businesses worldwide for an entire year, especially those operating offline. Many even shuttered permanently, after months of struggling to make ends meet.
Almost 100,000 establishments are now out of business due to COVID-19, which is staggering news. Is there anything that those businesses could have done differently to survive? Maybe, maybe not. They certainly tried everything to keep their business afloat before making the hard decision to close.
But have they tried custom videos? Those videos are some of the best ways to engage with your audience, raise brand awareness, share your brand message, and generate more income.
In a world where COVID-19 has impacted every business somehow, each of them needs custom videos to stand out and create lasting impressions. Here are the key reasons for investing in them, even if you’re running an offline business.
Custom Videos Can Cater to Any Business and Target Any Audience
Contrary to template-based videos, custom videos are tailored to your service, product and brand. They can showcase your brand’s unique voice and everything that makes you different from your competitors.
Custom animated videos (read more about it here) are an excellent way to showcase your personality and humanize your brand. They’re fantastic tools for getting your target audience to feel like you’re the real deal.
But any other kind of custom-made videos will help you achieve that, as long as they hit the right spot.
Since they’re tailor-made, you can use them to target a specific audience. You can infuse your target customers’ needs, interests, and preferences into the video production process to convey the right message and engage them in your brand.
You call all the shots to ensure the content is compelling, relatable, and useful. You can also position yourself as an expert in your industry or niche, build trust, and show that you’re a perfect match for your specific audience.
Sharing Custom Videos on Social Media Boosts Engagement, Website Traffic, and SEO
Social media platforms play a significant role in improving your business. They enable you to stay connected with customers, especially now that you can’t meet face to face with them.
Facebook and Instagram, in particular, can help you maximize your reach and boost engagement rates. Sharing your custom-made video on those and other networks can spread the word about your business like wildfire.
The more comments, likes, and shares you get, the higher your videos’ chances to go viral will be. And the more people engage with your videos, the more traffic you’ll get to your site. With strong CTAs, you’ll funnel lots of qualified leads to your website.
All of this will boost your SEO ranking, and you know how much Google loves high-quality videos. The more traffic you get, the more search engines will “think” your website is relevant, credible, authentic, and useful, so they’ll give your ranking an uptick. Just like that!
Adding Custom Videos to Your Website Will Increase Your Conversion Rates
Did you know that adding videos to landing pages can increase conversion rates by 80-86%? That’s too high of a percentage to overlook.
When you put a custom video on any web page, you’ll supercharge your conversions. That’s because custom videos let you tell your unique brand story and captivate your audience.
When they’re animated, they’re limited only by your imagination. You can let it run wild to visualize complex topics in a fun and engaging way and bring people closer to your brand.
And when you tap into your website visitors’ emotions through an attention-grabbing custom video, you’ll lead them straight into your conversion funnel.
No website is ever complete without a custom video. It’s a brilliant way to show who you are, give your brand a personality, stand out, strengthen customer relationships, and entice people to keep coming back for more.
Awesome Custom-Made Videos Don’t Require a Big Budget!
Long gone are the times when video production cost a fortune, especially when it came to custom-made content. Today, you can have professionals create your desired videos at a fraction of the old cost.
So, no matter how small your business is, the budget shouldn’t be an issue when considering custom videos. There’s a wide range of options that can fit any budget, and you don’t have to worry about quality.
Many video production companies offer top-notch services at competitive prices, so you can get outstanding videos without making a big dent in your wallet.
Top 3 Custom Video Production Companies to Boost Your Brand
There are many custom video production companies you can work with to share your brand message and generate more ROI. In my opinion, these are some of the best to consider.
Kasra Design provides first-class custom-made videos that will wow your target audience, regardless of your industry. Their award-winning team of designers, illustrators, animators, and storyboard artists can create your unique visual story in the form of corporate video, explainer video, 3D or complex motion graphics.
In terms of quality and details, these guys are one of the best I’ve seen. They seem to explore many different styles of animation which can be beneficial to a broader group of audience. So if your business has a unique niche, you should definitely consult with them to suggest a suitable approach.
The DVI Group
The DVI Group also offers unique custom-video solutions to businesses in a range of industries. The agency specializes in creative and strategic videos for marketing, communications, HR, and L&D but offers many other options as well.
Demo Duck is a video production company specializing in animated explainer videos, product videos, testimonials, demo videos, educational videos, commercials, and other corporate video content.
They’re nimble, humble, highly-skilled, and indeed one of the best video production agencies in Chicago.
Every business needs custom videos that will give it a personal touch and help it create long-lasting impressions. In this challenging time, when people need to feel connected more than ever, those videos can help you bring them closer to you and strengthen your relationship. As mentioned above, you don’t need to worry about the production cost either. There are plenty of options to suit any kind of budget these days.