One of the most effective ways to reach out and convert your target audience is by using social media. An average of 3 hours is spent per day on social media networks. Nowadays, most users consume video content more than any other format online. YouTube is used extensively with more than 5billion videos being watched every day and 100 million hours of Facebook videos watched per day.
Social media marketing is the use of social media platforms to connect with your audience, build your brand, generate your website traffic, or increase sales. With this in mind, it is essential to acquire effective video production services that will increase your social media traffic. There are various types of social media videos ranging from tutorials, events videos, product-demo, user-generated, or storytelling videos. Once you have discovered the potential audience for your goods and services, you must put together quality video strategies that suit their needs.
When producing videos for marketing purposes, you will always want them to be of high quality and professional too, but not necessarily expensive. An effective social media video should be concise and engaging as well. Here are some tips to improve your video production plan.
Tips on Creating a Successful Video Marketing Strategy
1. Plan Your Videos
Before you make your online video, it is very important to define your goal. You should establish what you are looking to achieve at the end of the video production. Also, you must plan carefully for your videos by researching widely and understanding your audience’s needs. Once you identify your target audience it will be easier to identify how you will write your script, shoot your video as well as convey your emotions. Often, the use of emotions in a video may lure your viewers to follow your call for action. Writing a script helps you to have an organized flow of words. If possible, you can use a teleprompter to help you deliver your words.
2. Tell a Captivating Story
Most social media users prefer to scroll down their threads quickly, searching keenly for things that interest them. If your video doesn’t grab their attention, they will dismiss it immediately and move on to the next post. Your tone of personality should be per the emotions you want to convey in your video. Create a compelling first 5 seconds that will ignite your viewers’ attention and improve your video marketing skills. Avoid mistakes such as:
- Lack of originality
- Lack of tone variation
- Long stories
Telling a captivating story will no doubt boost your engagement as well as increase your followers.
3. Use a Steady Camera
According to Thrive Agency, you don’t have to pay for professional video production services to make your social media videos. You can still produce your high-quality videos with the aid of a good camera or smartphone. One important tip is to ensure that the camera is steady, this can be ensured by using a tripod stand for extra grip.
The use of multiple cameras when filming may look more professional, as the different angles increase more attention to the viewer. However, you can still achieve the best results using one camera by simply switching your camera and filming from alternative perspectives; or you can change the background settings and add transitions. The more dynamic your video is, the more interesting it will be for your viewers to watch.
4. Add Background Music to Your Story
Unless you are doing an informative video, it is necessary to add some background music to spice up your video. Music also helps in the projection of emotion towards your story. Depending on the nature of your video, you might not need to play your music through-out. However, background music generates attention and sets the mood for your video. The choice of music you chose for your video will depend on the type of video produced. It is important to match the mood accordingly.
5. Use of Creative Editing Styles
Editing is a post-production process that enhances your videos. Great video editing will help your videos look more professional and look high-quality. Lack of good editing exposes your video to too long pauses, unwanted scenes, and clumsy transitions.
Video editing enables you to avoid fluff, it gives you an option to change overlay audio, add subtitles, and add graphics. The good thing about editing is that you don’t need to hire an expert to edit for you. By using professional software and effects, you can get impressive results by yourself.
6. Include a Call to Action
What do you want your viewers to do after they have finished watching your videos? You need to ensure that you include a call to action. It induces a viewer to perform a specific action after an instruction or directive; one that you may have given out on your video. There are two ways of implementing a successful CTA. They include:
- Include an auditory request that indicates what the viewer should do next
- Include on the screen, often at the end or during the video indicating what the viewer should do next.
Even if your video is conversation-oriented, you still need to give a call to action but mostly, one that is persuasive.
Importance of Using Videos for Social Media Marketing
One of the most important things in social media marketing is capturing the viewer’s attention. The main reason a video is the best format is the fact that it gives us a real-life picture of what’s going on. It is also easy to share across multiple platforms. Most viewers prefer videos because they are easy to digest, enjoyable, and engaging. Most marketers like using videos because they can give a potentially huge return of investment (ROI) through as many channels as possible. To make an impressive video, you have to make sure your content stands out and is attractive too. Acquiring effective video production services helps you perfect your video to promote your brand and get people watching and looking out for more.