It is no secret that one of the best ways to show the true potential of your business idea, your new product, or your services is at a tradeshow event. This is the place where every company can come here and show what they have invented, reimagined, and push towards the future of technology. If you have ever been to a tradeshow, you probably have seen companies coming with all kinds of crazy custom design exhibition booths. The reason these companies invest so much in their tradeshow booths is the fact that first impressions are the most important part of every presentation.
Without a good presentation, you cannot make a product look good even if it is some crazy innovation and a huge technological leap. You have to show the people that you are serious about what you will be able to create and offer to the world. The best way to achieve that is by creating a custom 3D design exhibition booth.
However, if you are having trouble designing something unique, I am writing this guide to help you make a good custom exhibition booth.
The first thing you will need to do before you start making any kind of graphic design is to set your goals for this event. Because the design should vary depending on what you are going to show off on the event. For example, if you are developing some kind of service instead of a product, you will need a more open design on your booth. Your goal should be to let as many people as you can inside/next to your booth so everyone can see what your business has been working on.
But, when it comes to a product, the design will need to be a little bit more different. The entire booth should be focused on just one item and that is your new innovation. You need to narrow it down and let people come one by one instead of gathering them all up into one place. It is important to provide a unique experience to every customer that wants to check out your product. Let everyone have some time alone with what you have to offer.
Once you set your mind on what you actually want to achieve, you can start working on the blueprint of the exhibition booth.
Make sure customers recognize your business
Now that you have set all of your goals and you have a good idea of what you are trying to achieve, it is time to start working on the overall look of your exhibition booth.
Right now, you are probably thinking about what is your primary objective while creating the kiosk for a trade show. Well, your most important purpose should be to help customers recognize your business. Creating something that people will be able to recognize from across the entire room or even warehouse is essential for the success of any kind of trade show.
So, how does one achieve such recognition with a design? Well, it is vital to work on your brand’s colors, slogan, and logo. Applying them all over on your booth will ensure that the audience at the event will be able to recognize your company and your products.
Even if your company is not so publicly recognize, it is still vital to ensure that you have your brand’s colors everywhere around you. By doing this, you are practically teaching your potential customers about your brand. So, next time you show up on an online ad, on a billboard, or at the next tradeshow, they will be able to recognize your company.
We have gone through the goals you should have, we talked about how important it is to use your brand’s color and logos, but now it is time to talk about creating the treaty design. You may be halfway there, but this is the most complicated part of the process.
Creating any kind of design is never easy and considering the fact that now you have to be working on a design for a much larger scale, things might get a little bit more complicated. But, if you do have experience in this area, I am sure that you will have no trouble creating something that will be appealing to the customers and will pull the attention of potential investors.
However, if you do not have any kind of background in 3D or graphic design, I would not recommend doing everything by yourself. Instead, I suggest you check out professional services that can provide you with the best possible look for your exhibition booth. A company that provides such services will display your product in the most unique way as suggested by Division22.
You are almost done and already have a good idea of what your final presentation should look like, but there is one thing that you must not forget about. Your budget will determine whether you will be able to achieve your goals and whether you will be able to present your product as you expected at the event.
Fortunately, making a custom exhibition booth is not exactly the most expensive thing, so I do not think you will have any kind of problems regarding this. But, if you do, I am sure that you may be able to cut some corners and save a bit of money. Just make sure you do not overdo it and go over your company’s budget because that may cause some problems in the future.
The last thing you have to worry about is how you are going to present your innovations to the audience. The exhibition booth is ready, it looks good, it looks promising and all that is left is for you to deliver the best possible performance. The last push a customer needs to make a purchase is you. It is vital to be convincing and to show people how impressive your product really is.
As you can see, creating a unique and custom 3D design exhibition booth is not that difficult if you know what to actually do.