Have you thought of an idea for a product that will probably sell very well? I assume that you have, considering that you are here reading through this article. The reality is that in today’s marketing world, you simply must have a good design. Without the proper label, you could not possibly stay competitive on the market. Customers will avoid your product no matter how good it is. That is why it is so important to choose the right label for your product before you print it.
However, a lot of people do not seem to understand that there are a lot of things that you have to consider before you start printing. Remember, the label that you decide to put on your product will be an insight into the quality of your product. So, if you choose to use a cheap printer or an inexpensive material, that is what your customers will think of the product that you are trying to sell.
You probably do not want to leave such an impression to your potential customers which is why I decided to write this guide for 2023 and tell you about all the facts that you will need to consider before you create your label.
1. Shape and size of the product
One of the most important things you will have to consider is how big is the item that you want to sell. It is also important to notice the shape of it. Otherwise, you might end up with a label that is either too big or too small for that item. This can lead to unnecessary expenses.
But, that is not the only problem. This is an important piece of information that you have to keep in mind because the design needs to properly fit with the shape of the label. Otherwise, it will not look good. Of course, it will physically fit onto the tag, but will it look good? Is your design with high enough resolution to look good on a label of that size?
These are some of the questions that you will need to ask yourself if you want to impress your customers with the release of your new item. That sticker on your product will always be the first impression for everyone. This tells you just how essential it is to ensure that you have printed the right type label.
2. Does it need to last?
I think this is another very important question that you will need to ask yourself. Will the packaging of your product be used immediately and then thrown away? Will it be kept for weeks, months, or even years? Naturally, if this is supposed to be an item that people will hold onto it for our much longer period of time than you will probably have to invest into a label that will stick and last much longer.
Otherwise, it will start tearing away after a very short amount of time or the glue will just dry off.
3. Pick the right material
As a business owner, you basically get to decide every single aspect of the tag on the product. We have gone through the shape, the size, the glue, and even the design. But, you cannot forget about the material. Yes, believe it or not, but there are different types of material that you can choose from.
Naturally, some will be a lot more durable and long-lasting. But, these will come with a much heftier price tag. There is always the option of going down the cheaper route which provides a material that will not be as durable. But, there is also a middle ground. For example, the DK 1202 which you can find at Labels123 come at a very inexpensive price tag, are compatible with Brother printers, and have tons of different features. The DK 1202 is oil, water, and smudge resistant. It also uses a very strong glue/adhesive that will stick to any kind of surface for a long time
4. Environmentally friendly
Of course, for smaller starter businesses, the government usually does not care whether you are environmentally friendly or not. But, once your company develops to a certain level and you start on your success, this is when the government starts to care about whether you are friendly to the environment.
But, even if you are not legally bound to go green, I think it is still fair to think about the future of our planet. I know, smaller businesses are not the real problem when it comes to pollution, but it will not hurt to go green, at least for some things.
Well, believe it or not, there are some labels that are quite long-lasting and recyclable. There is also the option of biodegradability. Do not worry, just because you want to buy something biodegradable or cycle, does not mean that the price will be much higher. In fact, recyclable items can be a cheaper option.
5. Water resistance and temperature resistance
A very common problem I see with products these days is that companies do not seem to pay attention to the water resistance or temperature resistance of some labels. For some, it does not make any sense to even consider this factor, but I believe that it is very important. It is essential for every company to ensure that it will be resistant against high or low temperatures and against splash of liquid or even rain.
Otherwise, if you do not consider this factor, the label might tear or get completely destroyed during shipping or even while the customer goes home with your product. Just a small amount of rain can completely remove the adhesive and ruined the print. If this happens, your customers will not be satisfied.
So, before you make the investment, I would suggest that you do a little bit of research and find out about the temperature or water resistance of the label.
There are so many things you might have to consider when choosing labels for printing, but I believe these five facts I listed in this guide are the most vital ones.