Establishing an internet presence for your business is crucial in the modern world because everything is on the web nowadays. People use this amazing system for most of their entertainment, information, and education needs, and it is also the number one destination for finding products and services to purchase. Therefore, if you have a plan to start a business or if you already have one, the next logical and business step you must make is to have a dedicated website.
Before you can actually make one however and start polishing it more, you will need the right domain name. This identification string of characters will give the visitors and anyone who sees your website a better understanding of what line of work you are in, what your website is about, and what they can expect on it. A lot of different domain names exist but you can only choose one. This makes is an important decision and a crucial one for your future success on the market.
In this article we will try to help you by revealing to you the most important things to look for when choosing a domain name. If you wish to find out more about this topic, and you definitely should if this is something you require at the moment, we advise you to check tout OVHCloud.
1. Make Sure it is .com
By far the most popular and widespread domain is .com. Although it is only one of many extensions available for purchase, for example .net, .org, .co, .edu, .shop, .blog, and others, it is what most people think when they imagine a webpage. Most of the emails also end with this domain and combined with the post popular websites out there, you will ensure that your customers know the address to your webpage. Since they are so familiar and most type it by default after the actual name of the website, your traffic will surely increase. We simply assume all pages end in .com so use that. According to data, around 47% of all pages end in .com. Even if the perfect domain name with this extension is changed, it would be smarter to change it slightly than to pick another extension.
2. Cover More Bases
If you truly want to increase the reach of your business on the web, you should by domain names with more than one extension. Say you are opening a website for your window service and want to name it johnnywindows.com. What you should also do is consider buying other extensions with the johnnywindow name and have johnnywindow.co, johnnywindow.net, or johnnywindow.org. This is important because despite the fact most of us associate online things with .com, there are those who do not and they will reach for others. If you buy all the domain names you will first of all ensure there is no similar competition at least with the names, and second of all, you will be able to have more people come your way.
3. Local Audience
If the business and operations you are running mostly cater to the local audience either in your city or country, it would be better to use local extensions. For example, if you do work in Germany, consider the .de domain. Do some research on what the most popular one is for the country you are interested it and use it. Businesses that rely on human contact and real-life scenarios benefit from this approach more. If all you do can be done virtually and through the means of the internet, the approaches discussed above are more relevant.
4. First Impression
You should think of your full domain name as the first impression of your business somebody will get. Just like when you meet a new person in your life and you want to leave a good first impression, your website should make the people remember it and want to visit it as soon as possible. The name itself should tell a story and describe what and who you are, as well as what you do before the potential customer has a chance to answer. The best way to do it is to use your business name and add a popular keyword that has a strong and meaningful presence online. The URL your visitors see will be good and useful only if they can tell what it is immediately, especially if it is witty, intriguing, and peculiar at the same time. Sacrificing the full name of your business for acronyms but integrating other words that help is something that is becoming more and more popular.
5. Think About the SEO
Search engine optimization is the king of internet traffic and the more keywords you use, the more people will be able to see your page pop up when they look for related content. Exact match domains or EMDs are no longer necessary because the keywords in the domain name (and on the website) are the ones that help with the SEO ranking of your page. If we continue with the example from above, it means that your Johnny Windows business has to cover as many important keywords as possible. Expect windows, you should include cleaning or repair and already it will reach a lot more people on average.
More Crucial Advice
Here is a quick round of additional tips and advice you should think about when choosing your domain name. Combined with what you know already, these will make sure that your domain name does what it is supposed to and directs more customers to your business.
- Do not make it too generic and ordinary, stand out in the crowd
- Shorter is better than longer with 12 characters being ideal according to data
- Make it easy to spell, that it is memorable, and pleasant to pronounce
- Skip numbers and hyphens because they do not do much but they do take character space
- Use a domain generator for help or to check it is already in use by somebody else