There is such a huge market of mobile apps and games that the competition is incredibly tough. Most developers can only dream about realization of really popular software with enormous amounts of installs. Though with the proper mobile app marketing at least you have a chance. The development and release of the app is just the beginning. If you don’t promote it properly, your software risks getting lost among other apps. The hardest part is to make the game stand out from the rest but that is the only way to convince people that your app is worth being installed.
1. Create a Website for Your Mobile Software
Your website should be informative, mobile-friendly, readable and well-designed because it’s the main resource, where your potential users can find all the needed information about your software. Start a blog to publish the most important info, news about updates, etc. Don’t forget to mention your contact information there because your users may have questions or just want to leave feedback about your software. When you create a landing page, don’t forget about the importance of relevant keywords in your content, because it’s critical for your success. For example, if you have a video editing app and want to rank on the 1s page in Google search by this keyword, you need to find all main keywords people search for regarding your app’s niche. You can use Google Keyword Planner or Ahrefs Keyword Explorer tool to create a list of keywords. Once it is ready you can start planning your content strategy. It is recommended to write articles using keywords you want to rank for. However, please keep in mind that the content should be interesting and useful for your blog’s readers and bring them value. At the same time it should advertise your mobile product or service to convert readers into app users. According to ComboApp digital marketing agency, it is recommended to write about 10 posts a month and the average length of each post should be longer than 1000 words.
2. Create a Promo Video of Your Software
A video that is demonstrating the features of your app or stormy action of your game is far more informative and engaging than screenshots and descriptions in the mobile stores. For example, you can show how your mobile product differs from its competitors, what are the benefits of using it, and how your product can bring value to its users. Statistics shows that video ads bring more conversions than static banner ads. Therefore you can also use short promo videos for paid search ads.
If your mobile product has complicated features, it is a good idea to create instructional videos explaining how these features work and how to use them. As for promo video on mobile marketplaces, if you create app previews which are usually up to 30 sec long, this will help you to convert your app listing visitors into app downloads.
3. Reach Out To Bloggers and Reviewers
Many bloggers and influencers have built up a database of people who are addicted to different types of apps and games and who listen to their opinions and watch reviews. That is why these bloggers are perfect partners for marketers who are aimed at attracting users to their software. The most popular platforms for this activity are YouTube and Instagram. Look for the influencers in your niche, start a dialogue with them on suitable conditions for both of you and wait for their professional review to be seen by your potential users. The same you can do with the IT journalists. Find good writers on the decent resources and submit your app for review.
For example if you have a language learning app, you will need to search for journalists and bloggers who have reviewed similar products. You can also look for reviews of your competitors’ apps. Once the list is created it is the time to search for bloggers’ contacts. Most of them have Twitter or Facebook accounts where you can contact them with your pitch if you have difficulties to find their emails. Once you have created the contact list, it’s the right time to write your pitch. Try to be creative and explain how your mobile product stands out from the competition and how it can be useful for potential customers, which value it will bring them. Make your pitch personal which means you need to explain why you are writing to this blogger and why you think that your app is a good fit for his or her audience.
4. Join Relevant Communities on Social Media Platforms, like Facebook and LinkedIn
You should always stay active on social media: from the first announcement of your app till the end. Remember to always post relevant content, tutorials, expert opinions, insights, and other useful information that can help your users. Ask your users to leave feedback, questions, etc. It will show you what are the weak and strong sides of your software, where you need improvement and what to do next.
Being active on social media means creating a buzz around your mobile solution. Try to be useful for these communities, check out relevant questions their members are asking and share your expertise in the answers. You don’t have to only advertise your product but you can recommend it where it fits to solve someone’s need or issue.
5. Optimize Your App’s Listings on Mobile App Stores
When it comes to search on the App Store and Google Play, these marketplaces have their own algorithms for how to range apps by certain keywords. You will have to work hard on the product description, screenshots, icon, and so on.
When you work on the app description, try to show the most valuable information in the first abstract as many people usually don’t click “Read more” to check the full information. Describe your app’s best features and how it can be useful to its users. Of course, the text doesn’t have to contain typos or grammar errors.
These are the best marketing strategies on how to make your mobile solution to stand out from the crowd!
