The love, passion, and dedication Apple products enjoy across the world are nearly unrivaled. The rush to own the latest Apple product in spite of the often huge price tags resulting in queues in Apple stores is almost fairytale-like. This massive dominance has seen the company earn its place as one of the most profitable companies in the world. China is still the largest market when it comes to Apple products but it’s Africa and the Middle East that is expected to have the most dramatic growth in the next year. According to Cheeryo.net, the first Arabic website to focus exclusively on mobile technology for the Arab market, the iPhone has quickly become the most popular smartphone in the UAE region. Young people in the Middle East are willingly paying the price of having the latest iPhone. How the company has been able to claim such a huge market share and also maintain its cult-like following is worthy of admiration. Whatever business strategy employed by Apple it’s clearly profitable and after all, an average consumer is only looking for good value for money spent. According to science, for every effect, there must be a cause; the sheer dominance of Apple in the tech industry can be traceable to some important factors which have made them a darling in the industry.
Why Many Prefer Apple Products
One of the most noticeable features of a tech gadget is the hardware because this can directly impact the durability of the product. Apple products have good quality and are quite durable. The chips used in the manufacture of their products are also of great quality hence making their products efficient. The strong hardware gives Apple products the premium reputation it enjoys and this explains the high patronage they enjoy.
A good hardware component is of no use when the software lags. A beautiful looking phone but with an overheating problem is still a bad phone. Apple has been able to bridge the gap with all-round quality in both hardware and software. In this tech-savvy generation, it takes more than just a good name to please customers. Any product looking to claim a significant market share will need to come with innovative and or exciting features that the customers want because this will spur customer satisfaction and loyalty which will thereafter translate to profitability and sustainability for the organization. They evolve with new innovations to satisfy customers and the customers likewise return the favor by their patronage.
One of the main concerns about technology is security. Clearly, hacking poses a significant threat to privacy hence the interest of many tech users in opting for gadgets that are more secure. Apple’s encryption seems safe hence the interest of many to pitch their tent with them. The security integration makes it tough for user data to be tracked thereby making anonymity a lot easier. In a world where user data could be mined over for advertising and marketing purposes, the anonymity offered by a tougher security protocol is a breath of fresh air and this is welcomed.
The ease of use of a tech gadget will likely influence its acceptability in the market. This is because the customer base of the tech company will include people of different ages and educational literacy; hence a sturdy over-the-top or ambiguous setup may appeal to some and maybe unappealing to others. However, when a gadget is sleek and yet simple to operate then the manufacturer can target a more diverse population and market base. I believe this is one of the defining factors that has contributed significantly to the rise of Apple products through the years.
The company expends a lot on research and development and this has enabled it to maintain its enviable position as one of the top brass in the tech industry. It was reported that Apple’s research budget for the 2020 fiscal year was $18.75 billion. This is a reflection of the company’s desire to keep in touch with the times and to also stay ahead of the competition. For a company that spends so much on research then it is not surprising the quality that comes with their products. It is not likely that many tech companies will be able to rival such a large expenditure. This is quite impressive for a company that is already a global force yet still passionate about innovation and growth.
Apple is a testament to the fact that good quality sells well even if expensively priced. Their track record of opulence, luxury, and quality has enabled their corporate success. Apple has done well in its market segment and even their loudest critic will almost certainly allude to this. Apple has built a name that has stood the test of time and with all the strategies listed above, they are primed to remain a top name in the tech industry and also maintain its position as one of the most profitable companies in the world.