The boom of social media marketing has shown a lot of companies around the world that affiliate marketing may be one of the most effective ways to advertise a product. Influencers today have hundreds of thousands, if not millions of followers which they can easily communicate with. With just one post, an influencer can accumulate millions of views. Providing sponsorship to a person with this kind of influence on social media such as Instagram is one of the best ways to advertise your product to the world.
It is even more obvious that following the affiliate marketing trends is needed more than ever in 2020 because the world is constantly striving for more and more digital life. There is digitalization in every aspect of our lives. It only makes sense to go down this path of advertisement since it will probably get even more popular as time goes on.
Who knows, in ten or twenty years from now, affiliate marketing might be the one with the highest return of investment of all the others. Even TV ads are not what they used to be. Everyone loves using the Internet and this is why every company should use the Internet to their benefit.
Assuming that you are interested in affiliate marketing, here are some of the trends that will dominate in 2020.
1. Influencers are the next big thing
Most people have already noticed that these people that can be found on Instagram are easily making a lot of money through advertising certain services or products. It seems like every single model right now has some kind of affiliate partnership. There is no reason why they wouldn’t consider such a partnership. It is quite easy for them and it is also both effective and cheap for the company’s products. It is a win-win situation.
What is even more promising about this type of ad is the fact that most of the influencers are on Instagram. Sure, there are some that use Twitter or Facebook, but Instagram is definitely the number one when it comes to influencers. This social media platform is the second largest in the world, right after Facebook. This shows us just how much potential there is in this platform and that investing early might bring a lot of profit.
Of course, it is not like this type of advertising is a secret. It has been utilized by the largest businesses around the world, but the potential is still there. There is still a lot of time to invest your money and time into this type of affiliate marketing and you will surely see a huge return of investment.
Keep in mind, finding the right Instagram account to promote your products will not be easy. The market is saturated with millions of different accounts, but with enough research, you will manage to pick the perfect one.
2. Facebook is efficient too
While influencers prefer to use Instagram instead of any other social media platform, Facebook still proves a very valuable target for affiliate marketers. The ads that run on Facebook are very efficient and have a great return on investment too. With just a couple of dollars, you can run your ad to hundreds of thousands of people.
To put that into perspective, running an ad on TV will cost you at least ten times more and you will probably get several times fewer views. It truly is amazing just how well social media websites can be for advertisement.
Facebook’s way of promoting ads is especially interesting and it shows a lot of potential too. You can easily choose the audience you would like to target. Most of the other marketing strategies usually do not give you the possibility to do so. Which is a shame because targeting the right audience is vital to a successful campaign.
However, since the year 2020 has seen a lot of setbacks and things that most companies did not expect (a pandemic), there are probably some things that have changed regarding affiliate marketing. If you want to know how you can benefit from it during this pandemic, you should check out Commission Rockstar JV.
3. People prefer visuals (Videos)
In this age of constant consumption of data and information, people can get easily tired of reading. Too much information can lead to burning out which is why everyone around this planet avoids reading long articles and complicated sentencing. People want to acquire the most amount of information, in the least bit of time.
Achieving this might seem impossible. How could you show everything about your product in just a couple of sentences or in the title of an article? Well, the reality is that you can’t.
However, what you can do is start using video content instead of text. In recent studies, most people prefer to watch a video to acquire certain information instead of having to dedicate ten to fifteen minutes to read just one article. Everyone is aiming to save as much time as possible throughout the day and the best way to do that is to watch videos.
So, if you want to be on board of the affiliate marketing trends train in 2020, you should consider implementing more visuals/video content in your product advertisement.
Another very important trend you must follow in 2020 if you expect to have a successful business year, you will have to start paying a lot more attention to keywords. Aiming to get your brand or your products to show up as high as possible on search results pages is vital to modern-day success. The most effective way to do this is to start implementing keywords properly. Ensure that your affiliate partners and that everyone in your company follows all of the keyword trends in 2020.
It is true that affiliate marketing might be one of the best ways to advertise your brand, products, or services, but without the right implementation, it won’t be effective at all. But, by following these trends we mentioned above, you will definitely have success.